Questions by uyost - Page 38
What was Howard Schultzs original strategic vision for Starbucks? How many times has his strategic vision changed or evolved into something different? Is Kevin Johnson likely to continue with Shultzs latest strategic vision for Starbucks for several more years or is the vision likely to undergo change beyond 2020?Select "yes" for those statements below that are accurate and choose "no" for those that are not.Howard Schultzs vision began to materialize in 1983 when Schultz went to a housewares show in Milan, Italy. This was his first exposure to Italian-style espresso bars.(Click to select) No YesStarbucks first mission statement was written in 1990 and revised in 2008, the goal was to convey the message that Starbucks would become a global company and be "the premier purveyor of the finest coffee in the world."(Click to select) Yes NoStarbucks planned on franchising Starbucks as part of the initial strategic plan.(Click to select) Yes NoStarbucks strategy to go global was in early 1999.(Click to select) Yes NoHoward Schultz's focus was to build the Starbucks brand, and drive revenue growth, largely by developing new distribution channels for Starbucks products.(Click to select) No YesStarbucks has been slowing down its growth strategy, they have shut down locations in China and other international locations.(Click to select) Yes NoStarbucks overall sales mix in its company-owned retail stores in fiscal year 2019 was 60 percent beverages, 30 percent food, 5 percent packaged and single-serve coffees and teas, and 5 percent ready-to-drink beverages, coffee mugs, and other merchandise.(Click to select) Yes NoKevin Johnson is on board with the importance of innovation in the companys future success and plans to expand locations in China, expand the product line, and enter new distribution channels.