Questions by xspencer - Page 28

Many messages in the workplace are persuasive in purpose. While some might be formal messages (like the report we will begin soon), many are informal messages like emails. Persuasive writing requires different techniques than informative messages or bad news messages. This message will put into practice the techniques you learned in Chapter 10 regarding persuasive writing. Assignment: For this message, you are writing an email to your boss or the HR manager, attempting to convince them to begin offering tuition reimbursement for all employees, using a minimum of two outside sources to back up your suggestion Last week, you found a minimum of two academic sources that you can reference in your email to help persuade your audience to take action. Focus on the audience benefits when composing this message, specifically focusing on reasons to offer a tuition reimbursement program: - How could such a program help the company overall and/or employees? - What's in it for your audience? - What objections might they raise? How might you counter them? Use the AIDA strategy (see image below) to compose this message and don't forget to end the message with a specifi action item. What are the next steps to get this incorporated into the workplace should your audience be interested? Remember to use Chapter 10 as a basis for this message. What are specific things you can do in your message that w strengthen your argument and ensure your audience will comply? The message should include: - Standard email format - Specific subject line - Greeting Body should be single spaced, skipping a line between paragraphs, with no indentation Closing Email signature that includes at minimum your name, title, phone number - Use the AIDA strategy discussed in Chapter 10 to structure your content: - Beginning paragraph: introduce problem/issue, grab attention, create context - Middle paragraph(s): discuss way(s) you can fix the problem listed previously, using your research to back up your idea(s). Include in-text citations. - End with a clear, specific action item for your audience. What are the next steps? Include implementation details and/or dates. What is changing and when? This action item is directly related to the research backed ideas in the prior paragraph(s). Remain professional, friendly, encouraging, and positive/future oriented in tone. - A minimum of two academic sources used to back up your purpose/main idea, cited using APA 7th edition - In-text citations for the sources plus a reference list of cited sources (on page 2) - Sources should be fully integrated and well connected to your overall purpose - you may want to summarize your source info instead of using direct quotes for better flow. - Email should be no longer than one page, but should be at least a few paragraphs in length - Submit as a Word doc, with the email on page 1 and a References page for your two sources on page 2. Use a page break in between the two. Submit your message below as a rough draft. We will complete peer review at the beginning of next week and then the final draft will be submitted at the end of the week (see next week's module for more info). Must have a rough