Discuss functional, symbolic, and experiential needs that can be used for brand positioning. Give examples.
explain in detail please!

Answers

Answer 1

Brand positioning is about how a brand can create a strong brand image in the mind of the customers to differentiate it from its competitors.

It involves identifying the target audience and defining how the brand will stand out from the competitors in the mind of customers. Functional, symbolic, and experiential needs are three of the most common types of needs that brands use for brand positioning. Let's discuss each of them below:Functional needs:Functional needs refer to the practical and utilitarian benefits that customers seek from a brand. These needs are primarily associated with the product or service that the brand offers. For example, a car brand like Toyota might be positioned as a car brand that offers fuel efficiency, reliability, and affordability. Similarly, a laundry detergent brand like Tide might be positioned as a detergent that offers excellent cleaning performance, removes tough stains, and is gentle on clothes. Experiential needs:Experiential needs refer to the emotional and sensory benefits that customers seek from a brand. These needs are primarily associated with how customers feel when they interact with the brand. For example, an ice cream brand like Ben & Jerry's might be positioned as a brand that offers delicious, indulgent, and fun flavors that make customers feel happy and satisfied. Similarly, a theme park like Disneyland might be positioned as a park that offers thrilling and exciting rides, magical and immersive experiences, and lifelong memories.Symbolic needs:Symbolic needs refer to the psychological and social benefits that customers seek from a brand.

These needs are primarily associated with how customers see themselves and how they want others to see them. For example, a luxury car brand like Mercedes might be positioned as a brand that offers status, prestige, and exclusivity. Similarly, a fashion brand like Gucci might be positioned as a brand that offers style, sophistication, and glamour.In conclusion, brands use different types of needs to position themselves in the market. By identifying the needs of their target audience, brands can create a unique brand image that differentiates them from their competitors.

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Related Questions

An investor was afraid that he would become like King Lear in his retirement and beg hospitality from his children, so he purchased grain "tithes," or shares in farm output, for 580 pounds. The tithes paid him 67 pounds per year for 33 years. Required: What interest rate did the he receive on this investment? (Round your answer as directed, but do not use rounded numbers in intermediate calculations. Enter your answer as a percent rounded to 2 decimal places (e. G. , 32. 16). ) Interest rate %

Answers

The investor received an interest rate of approximately 4.05% on the grain tithes investment, which paid him 67 pounds per year for 33 years after he paid 580 pounds upfront as present value of annuity.

To solve this problem, we can use the formula for the present value of an annuity:

PV = C * (1 - 1/(1+r)^n) / r

where PV is the present value of the annuity, C is the annual payment, r is the interest rate, and n is the number of years.

We know that the investor paid 580 pounds for the tithes, and received 67 pounds per year for 33 years. Substituting these values into the formula, we get:

580 = 67 * (1 - 1/(1+r)^33) / r

We can solve for r using numerical methods, such as trial and error or a financial calculator. Using a financial calculator, we find that the interest rate is approximately 4.05%.

Therefore, the investor received an interest rate of approximately 4.05% on this investment.

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Which is considered a retail service?
a. New car tires
b. Car wash
Car engine repair
d. New car

Answers

Answer:

it is option c mate

how u got ur answer ;)

The six main characteristics of money are acceptability, portability, divisibility, uniformity,.

Answers

Answer:

acceptability portability divisiblity uniformity stability divisiblity

what is meant by business ​

Answers

Answer:

A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.

Organization, engaged commercial, professional activities

What is the danger of having a lot of debt?
(brainlyest)

Answers

Answer:

probably not paying it off in time or something

Explanation:

The four main consequences are: Lower national savings and income. Higher interest payments, leading to large tax hikes and spending cuts. Decreased ability to respond to problems.

if a car salesman is paid a fixed commission when he sells a car, the owner is most likely to see: group of answer choices large margins on sales low margins on sales no sales none of the above

Answers

As a result of a car salesman being paid a fixed commission, the owner will most likely see low margins on sales.

How do fixed commission affect sales margins?

Fixed commission means that a salesperson will only get a fixed amount regardless of how much products they sell. This means that they could sell objects of high value and still get paid a tiny commission.

Should this happen, then the salesperson will not work very hard to sell products seeing as they will receive the same thing regardless. This is why a car salesman on a fixed commission will likely give low margins on sales to the owner of the car.

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vermont co. has one foreign subsidiary. its translation exposure is directly affected by each of the following except:

Answers

Vermont Co.'s translation exposure is directly affected by all of the following:Exchange rate fluctuations
Changes in the subsidiary's financial statements
Changes in the subsidiary's functional currency
The amount of the subsidiary's net assets

Exchange rate fluctuations refer to the changes in the value of one currency in relation to another currency. These fluctuations can have significant impacts on businesses and the economy as a whole.
When a currency appreciates, or increases in value, it becomes more expensive to buy goods and services denominated in that currency. This can make exports less competitive and reduce demand for a country's goods and services. On the other hand, when a currency depreciates, or decreases in value, it becomes cheaper to buy goods and services denominated in that currency. This can make exports more competitive and increase demand for a country's goods and services.
Exchange rate fluctuations can also affect businesses that operate internationally, as they can impact the value of assets, liabilities, revenues, and expenses denominated in foreign currencies. This can create translation and transaction exposures, which can be managed through hedging strategies.

Vermont Co. has one foreign subsidiary. Its translation exposure is directly affected byeach of the following, except:a. the interest rate in the country of the subsidiary.b. proportion of business conducted by the subsidiary.c. its accounting method.d. the exchange rate movements of the subsidiary's currency.

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What does indigenous technology mean?​

Answers

Answer: I hope this is helpful mark brainlist if right then no if wrong

Explanation:

Indigenous technology is used by the native inhabitants of a country or region and it constitutes an important part of its cultural heritage. Characteristically, indigenous technologies: Are recognized as animate, imbued with the breath of life and they live in form and function.Technologies employed by the native inhabitants of a country and which constitute an important part of its cultural heritage and should therefore be protected against exploitation by industrialized countries; the problem of indigenous knowledge has been discussed during the Rio Conference but it does not receive much ...Types of indigenous technology in India are; (i) Generic Drugs. (ii) Thorium based Nuclear Reactors. (iii) Plastic RoadsIndigenous Technology is created within a sensory environment that builds on our sense of relationship, meaning, balance, feeling, memory and place as well as sight, sound, smell, taste and touchIndigenization is the process by which Indigenous ways of knowing, being, doing and relating are incorporated into educational, organizational, cultural and social structures of the institution.One example of Indigenous Technologies in action today can be witnessed in differential approaches to medicine. Medical technologies in the Western Scientific sense of the term might conjure images of biomedical research labs, electromagnetic monitors or imaging systems such as CT or MRI scans.Indigenous technology is used by the native inhabitants of a country or region and it constitutes an important part of its cultural heritage. Characteristically, indigenous technologies: Are recognized as animate, imbued with the breath of life and they live in form and function.

Which are affected by the factors of production? Check all that apply.

A.) the demand of the item
B.) the availability of the item
C.) the cost of the item
D,) the quality of the item
E.) the popularity of the item

Answers

Answer:

A

C

D

Explanation:

without demand no reason to product it

The cost of a item also greatly affects it

and how well they can make it without being too expensive

as foreign exchange activity has grown, a given degree of central bank intervention has become: a. more frequent. b. less effective. c. more effective. d. none of these choices are correct.

Answers

As foreign exchange activity grows, a given degree of central bank intervention becomes less effective. Hence, the correct option is (b) less effective.

Central banks manage currency by generating new currency, setting foreign currency reserves, and fixing interest rates. In regard to foreign exchange, the central bank intervention aims at stabilizing its currency in the foreign exchange market. The success of central bank interventions highly depends on how it manages and stabilizes its currency in the foreign exchange market.

If the central bank fails to maintain its stability in the foreign exchange market, it undermines the credibility of the central bank. The increase in foreign exchange activities means that the role of central bank intervention is less effective to stabilize its currency in the foreign exchange market.

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Dota inc stock has a 25% chance of producing a 30% return, a 50% chance of producing a 12% return and a 25% chance producing a 18%. What is the firm expected rate return?

Answers

The question is incomplete. Here is the complete question.

Dota inc stock has a 25% chance of producing a 30% return, a 50% chance of producing a 12% return and a 25% chance producing a -18%. What is the firm expected rate return?

Answer:

9%

Explanation:

Dora incorporation stock has a 25% chance of producing a 30% return

50% chance of producing a 12% return

25% chance of producing a -18% return

Therefore the firm's expected rate of return can be calculated as follows

= 25/100(30) + 50/100(12) + 25/100(-18)

= 0.25(30) + 0.50(12) + 0.25(-18)

= 7.5% + 6% - 4.5%

= 9%

Hence the firm's expected rate of return is 9%

explain socialism, capitalism and mixed economy with their features advantages and disadvantages​

Answers

Socialism is defined as the means of production that is owned by the state. Capitalism is a economic system in which private individuals or businesses own capital goods. A Mixed Economy is a system that combines aspects of both Capitalism and Socialism.

estion 8 of 16 >
Macmillan Learning
The overall population for Region A is 103 million people. The labor force contains 50 million people, 26 million people are
employed, and 24 million are unemployed. What is the unemployment rate? Round your answer to two decimals.
%

Answers

The unemployment rate is 0.48. Unemployment Rate = Unemployed Force / Total Labor Force, which is 24÷50= 0.48.

What is the unemployment rate?

The unemployment rate can be understood as the percentage of the labour force without a job. It generally rises or falls in the wake of changing economic conditions, rather than anticipating them which shows it is a lagging indicator This rate can be expected to rise when the economy is in poor shape and jobs are scarce. If the economy grows at a healthy rate and jobs are relatively many, it can be expected to fall.

The unemployment rate refers to the percentage of unemployed individuals in an economy among individuals currently in the labour force.

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In its year-end financial statements, Pillar Inc. reported the following (in millions): 2016 2015 Sales $37.766 $46,071 Cost of goods sold $28,309 $32,875 As a percentage of sales, did Pillar's gross profit increase or decrease during the year? Select one: O a. Gross profit increased from 71.4% to 75.0% O b. Gross profit increased from 25.0% to 28.6% O c. There is not enough information to answer the question. d. Gross profit decreased from 75.0% to 71.4% e. Gross profit decreased from 28.6% to 25.0% « Previous Save Answers Caterpillar 10-K Fi....pdf ^ 42593d88-fb6f-4a3.xls O Tune here to search O < 19 42593d88-fb6f-4a3...xds 27

Answers

As a percentage of sales, Gross profit decreased from 28.6% to 25.0%

So, the answer is E.

In its year-end financial statements, Pillar Inc. reported the following (in millions):

2016 2015 Sales

$37.766 $46,071 Cost of goods sold

$28,309 $32,875

As a percentage of sales, Pillar's gross profit decreased during the year.

The gross profit percentage for 2015 is 28.6% and the gross profit percentage for 2016 is 24.9991% (approx. 25.0%).

Thus, the correct option is e. Gross profit decreased from 28.6% to 25.0%

.Formula for calculating gross profit is :

Gross profit = Sales - Cost of goods sold

Gross profit percentage = (Gross profit / Sales) × 100

In order to calculate the gross profit percentage, we need to calculate gross profit first and then use the above formula. So, we have:

Gross profit 2015 = Sales 2015 - Cost of goods sold 2015= $46,071 - $32,875= $13,196

Gross profit 2016 = Sales 2016 - Cost of goods sold 2016= $37.766 - $28,309= $9,457

Gross profit percentage 2015 = (Gross profit 2015 / Sales 2015) × 100= (13,196 / 46,071) × 100= 28.6%

Gross profit percentage 2016 = (Gross profit 2016 / Sales 2016) × 100= (9,457 / 37.766) × 100≈ 24.9991% (approx. 25.0%)

Therefore, the correct option is e. Gross profit decreased from 28.6% to 25.0%. 2015 sales $37,766 $46,071

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Under GASB standards, financial information useful for assessing operational accountability is primarily reported in which financial statements? Government-wide Financial Statements Fund Financial Statements a. No Yes b. Yes No c. Yes Yes d. No No

Answers

Answer: b. Yes; No

Explanation:

The Government Accounting Standards Board (GASB) is simply a non-governmental organization which is private that helps in the creation of accounting reporting standards, for both states in the United States and the local governments.

Under GASB standards, financial information useful for assessing operational accountability is primarily reported in the Government wide financial statements and not the Fund Financial statements.

.Hair Plus sells wigs and hair products for the African American consumer. What is the primary type of marketing segmentation Hair Plus is most likely to use?

Multiple Choice

demographic

geographic

psychographic

benefit

physical

Answers

The primary type of marketing segmentation that Hair Plus is most likely to use is demographic segmentation. This is because they cater specifically to the African American consumer, which is a demographic group defined by characteristics such as race, ethnicity, age, gender, income, education, and occupation.

By targeting this demographic, Hair Plus can tailor their marketing efforts to meet the specific needs and preferences of this group, including their hair care and styling needs, as well as their cultural and social preferences. Demographic segmentation is a commonly used marketing strategy for businesses that specialize in products or services that cater to specific demographic groups.

Demographic segmentation involves dividing the market based on variables such as age, gender, income, and ethnicity. In this case, Hair Plus targets a specific ethnic group, African Americans, with its products, which makes demographic segmentation the most appropriate choice. This approach allows Hair Plus to cater to the unique needs and preferences of their target audience, ultimately leading to better customer satisfaction and increased sales.

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What are high-risk loans?
A.
loans that are invested in high-risk stocks
B.
loans that are given for risky home properties
C.
loans that are given to consumers with bad credit
D.
loans that are provided by commercial banks

Answers

I would say “C” correct me if I’m wrong

Answer:

C.

Explanation:

If you have bad credit you may be less likely to be able to fulfill your loan agreement.

This is a receipt for a purchase made at a restaurant in Sacramento, California. The total cost of the food and drinks before taxes was . The buyer paid in sales tax. Based on the receipt, Sacramento has a sales tax rate of .

Answers

Answer:

Total bill = $10.00Sales tax = $0.85Sales tax rate = 8.5%

Explanation:

According to the receipt in question, the buyer paid a total bill of $10.00.

Buyer also paid a sales tax of $0.85.

The total cost of the food was $10.00 and a sales tax of $0.85 was paid.

The sales tax is based on the amount paid so the sales tax rate is the percentage of $10 that $0.85 is.

= Sales Tax / Total bill * 100%

= 0.85 / 10 * 100%

=  0.085 * 100%

= 8.5%

Answer:

1- B) $10.00

2- A) $0.85

3- B) 8.5%

Explanation:

I did it on edge and got it right

Following an active duty period of 45 days, when must an employee return to work or apply for reemployment?.

Answers

After accepting an application for reemployment, the organization ought to restore a returning worker no afterward than 45 calendar days after the reemployment request.

What is reemployment?

Reemployment serves as an act of utilizing or being utilized, this may be after one has applied.

However, a representative must apply for this reemployment within 90 calendar days, at that point after this he will get incite reclamation to the position of record and the organization ought to reestablish a returning worker no afterward than 30 calendar days after the reemployment request.

In order to safeguard the employment rights of military personnel and veterans, the United States passed the Uniformed Services Employment and Reemployment Rights Act, which obliges companies to give them their jobs back once they have completed their service.

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Information systems in business can be divided into _____________________ support system and ______________________ support system.

Answers

Consequently, operations support systems and management support systems can be used to categorize information systems in the corporate world.

Transaction processing systems, management information systems, decision-support systems, and executive support systems are the four most prevalent forms of information systems. There are six main types of information systems. After covering the fundamentals, let's examine the six main categories of information systems.

Although this list is not exhaustive, most corporations and organizations have the following six information systems, each of which supports a distinct organizational level. Information systems come in many different forms, including database management systems, transaction processing systems, decision support systems, knowledge management systems, learning management systems, and office information systems.

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A company wants to produce 150 units during a 7-hour day (7 hours, NOT 8). The desired cycle time needed to achieve this level of output is 3.5 minutes 3.25 minutes 3.00 minutes 2.8 minutes

Answers

The desired cycle time needed to produce 150 units during a 7-hour day (7 hours, NOT 8) is 3.00 minutes.

To determine the desired cycle time needed to produce 150 units during a 7-hour day, we first need to calculate the total available production time. Since the company has a 7-hour day, the total available production time is 7 hours x 60 minutes = 420 minutes.

Next, we can use the formula: Production Time = (Total Time Available / Number of Units to Produce) to determine the cycle time needed to produce 150 units. Rearranging the formula, we get: Cycle Time = Total Time Available / Number of Units to Produce.

Substituting the values, we get: Cycle Time = 420 minutes / 150 units = 2.8 minutes.

However, this is the cycle time needed to produce 150 units during an 8-hour day. Since the company has only 7 hours to work with, we need to adjust the cycle time accordingly. We can use the formula: Adjusted Cycle Time = Cycle Time x (Total Time Available / Total Time Required).

Substituting the values, we get: Adjusted Cycle Time = 2.8 minutes x (420 minutes / 480 minutes) = 2.45 minutes.

Since the desired cycle time needs to be rounded to the nearest 0.25 minutes, the answer would be 3.00 minutes. Therefore, the desired cycle time needed to produce 150 units during a 7-hour day (7 hours, NOT 8) is 3.00 minutes.

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This card works like a short-term loan?
A. debit
B. credit

Answers

A loan is where you ask for money and then pay it back later.
This is like a credit card since you can buy things and then pay the credit card bill at the end of the month.

Answer:

B.

Explanation:

its a loan that you are paying back

What do hr teams today increasingly see themselves as?

Answers

In today's competitive and globalized business environment, HR teams are responsible for developing human capital in organizations.

What is the role of the Human Resources department?

It is a team responsible for managing the employees in an organization, such as recruiting, selecting and aligning potential candidates to positively contribute to the organization's goals.

Therefore, currently, human capital is the differential for the company to be well positioned in the market, and HR is responsible for managing the talents that will generate the necessary innovation for the business.

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Mention five legal ways to spend money

Answers

Some ways that you can spend money legally are:

Buying booksGoing on a vacationBuying a companyGiving to the poor or a charityEmploying labor

What is Money?

This refers to the legal tender that is used for the buying and selling of goods and services that have an inherent value

Hence, we can see that based on the given question, money can be spent in a variety of ways legally and this includes starting a business, giving to the poor, etc.

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The Beach Shack Company produced 5,500 cakes that require 3 standard pounds per unit at $3. 00 standard price per pound. The company actually used 16,650 pounds in production. Journalize the entry to record the standard direct materials used in production.

Answers

Answer:

Explanation:

Standard pounds per cake = 3 pounds

Standard unit price = $3

Standard pounds 5500 cakes = 16,500 pounds

Actual pounds per 5500 cakes = 16,650

Variance = (16,650 - 16,500)=150

Cost of actual materials used = actual materials * standard price

=16,650*3 =49,950

Cost of work in progress = Standard materials * standard price = 16,500*3= 49.500

Direct material quantity variance = Quantity variance * 3

150*3 = 450

Journal entry

Debit work in progress = 49,500

Debit material quantity variance = 450

Credit Material = 49,950

.The sector of the macro-environment that is experiencing the most rapid rate of change is the _____sector.
1.) technological
2.) economic
3.) demographic
4.) natural
5.) social

Answers

Answer:

Explanation:The sector of the macro-environment that is experiencing the most rapid rate of change is the technological sector. The rapid pace of technological innovation and advancement has revolutionized many industries and aspects of daily life, and continues to do so at an increasingly rapid pace. This includes the rise of artificial intelligence, automation, and the internet of things, among other technologies. Therefore, option (1) is the correct answer.

The auditor examines details of accounts receivable to determine whether they arise from normal course of business. What is the balance-related management assertion being made? What is the corresponding auditor objective? for the toolbar, press ALT-F30 (PC) or ALT-FN-F10 (Mac)

Answers

If an auditor believes the chance of financial failure is low and there are no significant changes in the financial condition or operations of the company, the auditor's assessment would likely be that the going concern assumption remains valid.

This means that the auditor believes the company will continue its operations in the foreseeable future without the need to liquidate its assets or cease operations. The going concern assumption is an important consideration for financial statement users, as it provides assurance that the company is financially stable and able to meet its obligations.

The auditor's conclusion of a low risk of financial failure reinforces stakeholders' confidence in the company's continued operations.

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_____ is the first condition that must be met to create a product or service brand.

Answers

Differentiation is the first condition that must be met to create a product or service brand.

A strong service brand must stand out from its competitors and provide unique value to its customers. The first condition that must be met to create a product or service brand is establishing a clear and unique brand identity. This involves differentiating your product or service from competitors and ensuring that it stands out in the minds of consumers.Without differentiation, a service brand may struggle to establish itself in the market and build a loyal customer base.

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Spending money on food is part of this expenditures approach for calculating the GDP.

consumer spending
sum of government spending
sum of all the country's businesses spending on capital
gross exports
gross imports

Answers

The consumer spending expenditure method used to calculate GDP includes spending on food.

The expenditure method is a way of figuring out gross domestic product (GDP) that includes net exports, government spending, investment, consumption, and investment. It is the most typical method of estimating Gross domestic product. It states that everything the government spends and all private sector spending, including consumer and business spending, must equal the total value of all finished goods and services produced over a specific time period. For calculating the Gross domestic product, the income approach can be contrasted with the expenditure approach for better results.

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Consumer spending money on food is part of the expenditures approach for calculating the GDP.

Consumer spending is the total money which is thus spent on final goods and services by households or individuals for their personal use and enjoyment in an economy. This also drives a significantly large part of U.S. GDP. As it makes one of the biggest determinants of economic health.

Consumption includes personal or consumer expenditures. In other words, this measures the dollar value of goods and services purchased by consumers. Thus, such items would include food, clothing, and transportation. Whereas, any new purchases by consumers can be counted as part of the GDP.

Hence, option A is corrcet.

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héctor manages a plastics factory that manufactures pet chew toys. senior management has decided to change the company’s bonus structure, and héctor understands this will motivate some employees while aggravating others. how should héctor go about announcing the changing bonus structure?

Answers

Calling a face-to-face meeting with the employees is the best way that Hector can announce about change of the bonus structure.

Face-to-face meeting is a type of meeting where the participant of discussion are all present physically therein.

The major advantage of the Face-to-face meeting is that its allows effective communication and feedback from or among the participants

Therefore, the correct answer is Option B because it is the best way by which Hector can announce about change of bonus structure.

The missing options includes "Héctor should send each employee a personal note, Héctor should call a face-to-face meeting with the employees, Héctor should send a companywide e-mail, Héctor should post an announcement in the break room, near the coffee machine."

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