grayson's department is responsible for assessing the distribution and pricing strategies for the company's main product lines. this department is responsible for two of the elements that comprise the
Answers
Grayson's department is responsible for assessing the distribution and pricing strategies for the company's main product lines. This department is responsible for two of the elements that comprise the marketing mix, which are product and price.
The marketing mix refers to the set of tools and tactics that a company uses to promote its products or services in the marketplace. It consists of four elements, commonly known as the 4Ps: product, price, place, and promotion.Product refers to the physical goods or services that a company offers to its customers. It includes the features, design, quality, packaging, branding, and other attributes of the product. Grayson's department is responsible for assessing the product line of the company and determining how it can be improved to meet the needs and preferences of its target customers. This involves conducting market research, analyzing customer feedback, and identifying trends and opportunities in the market. Based on this analysis, Grayson's department can recommend changes to the product line, such as adding new products, improving existing ones, or discontinuing underperforming ones.Price refers to the amount of money that a customer pays for a product or service. It is a critical element of the marketing mix, as it directly affects the company's revenue and profitability. Grayson's department is responsible for determining the optimal pricing strategy for the company's main product lines. This involves analyzing the market demand, competition, costs, and other factors that affect the pricing decision. Grayson's department may recommend different pricing strategies, such as cost-plus pricing, value-based pricing, or dynamic pricing, depending on the market conditions and the company's objectives.
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Related Questions
What is a public good?
A A public good is a product or service that one consumer can prevent another consumer from using, and is not accessible without
payment
B A public good is a product or service that one consumer cannot present another consumer from using, and is accessible without
payment
C A public good is a product or service that one consumer cannot prevent another consumer from using, and is not accessible without
payment
D A public good is a product or service that one consumer can prevent another consumer from using, and is accessible without payment.
Answers
I believe your answer is B
A public good is a product or service that one consumer cannot present another consumer from using, and is accessible without payment
why is enterprise important to a country ?
Answers
Answer:
New and improved products, services, or technology from entrepreneurs enable new markets to be developed and new wealth to be created. Additionally, increased employment and higher earnings contribute to better national income in the form of higher tax revenue and higher government spending.
Explanation:
here is your answer if you like my answer please follow
1. Choose a well-known company that you know of, and answer the following questions about it:
Answers
Answer:
what type of company
and which other questions
Required information [The following information applies to the questions displayed below.] A recent annual report for Celtic Air Lines included the following note: NOTE 1: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Maintenance Costs We record maintenance costs related to our fleet in aircraft maintenance materials and outside repairs. Maintenance costs are expensed as incurred, except for costs incurred under power-by-the-hour contracts, which are expensed based on actual hours flown. Modifications that enhance the operating performance or extend the useful lives of airframes or engines are capitalized and amortized over the remaining estimated useful life of the asset or the remaining lease term, whichever is shorter. Assume that Celtic made extensive repairs on an airplane engine, increasing the fuel efficiency and extending the useful life of the airplane. The existing airplane originally cost $4,700,000, and by the end of last year, it was half depreciated based on use of the straight-line method, a 20-year estimated useful life, and no residual value. During the current year, the following transactions related to the airplane were made: a. Ordinary repairs and maintenance expenditures for the year, $710,000cash. b. Extensive and major repairs to the airplane's engine, $2,860,000 cash. These repairs were completed at the end of the current year. c. Recorded depreciation for the current year. 2. What was the net book value of the aircraft on December 31 of the current year?
Answers
The net book value of the aircraft on December 31 of the current year is $2,350,000.
The net book value of the aircraft on December 31 of the current year can be calculated by subtracting the accumulated depreciation from the original cost of the aircraft.
First, let's determine the accumulated depreciation. The aircraft is half depreciated based on the straight-line method, a 20-year estimated useful life, and no residual value. This means that the accumulated depreciation is equal to half of the original cost, which is $4,700,000 divided by 2, equal to $2,350,000.
Next, subtract the accumulated depreciation from the original cost of the aircraft. The original cost is $4,700,000. Therefore, the net book value of the aircraft on December 31 of the current year is $4,700,000 minus $2,350,000, which equals $2,350,000.
To summarize:
Net Book Value = Original Cost - Accumulated Depreciation
Net Book Value = $4,700,000 - $2,350,000
Net Book Value = $2,350,000
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16.8 Discount-Mart, a major East Coast retailer, wants to determine the economic order quantity (see Chapter 1210 for EOQ formulas) for its halogen lamps. It currently buys all halogen lamps from Specialty Lighting Manufacturers in Atlanta. Annual demand is 2,000 lamps, ordering cost per order is $30, and annual carrying cost per lamp is $12. a. What is the EOQ ? b. What are the total annual costs of holding and ordering (managing) this inventory? c. How many orders should Discount-Mart place with Specialty Lighting per year?
Answers
According to the given question, Discount-Mart should place 20 orders with Specialty Lighting per year.
a. Calculation of EOQ: The EOQ formula is given below:
EOQ = √[(2DS)/H] Where D = Annual demand = 2,000 lamps
S = Ordering cost per order
= $30H
= Annual carrying cost per lamp = $12
EOQ = √[(2 x 2,000 x 30)/12]
= √(120,000/12)
= √10,000
= 100 units
Therefore, the EOQ for halogen lamps is 100 units.
b. Calculation of the total annual costs of holding and ordering (managing) this inventory:
Total annual cost = (D/Q)S + (Q/2)H
Where D = Annual demand = 2,000 lamps
S = Ordering cost per order = $30H
= Annual carrying cost per lamp
= $12Q
= Economic Order Quantity
= 100 units
Total annual cost = (2,000/100) x 30 + (100/2) x 12
= 600 + 600= $1,200
Therefore, the total annual costs of holding and ordering (managing) this inventory are $1,200.
c. Calculation of the number of orders to place: Since the annual demand is 2,000 units and the EOQ is 100 units, the number of orders to place is:
Orders = D/Q = 2,000/100
= 20 orders
Therefore, Discount-Mart should place 20 orders with Specialty Lighting per year.
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On November 2, 2018, a U.S.-based company with the $US as its functional currency entered into a 90-day futures contract to purchase 60,000 Swiss francs when the contract quote was $1.06. The purchase was for speculation in price movement. The following exchange rates existed during the contract period:
30 Day Futures Spot Rate
November 2, 2018 $1.00 $1.01
December 31, 2018 $1.02 $1.04
January 31, 2019 $1.03 $1.05
What amount should the U.S.-based company report as foreign currency exchange loss in its income statement for the year ended December 31, 2018?
Answers
The U.S.-based company should report a foreign currency exchange loss of $1,200 in its income statement for the year ended December 31, 2018.
To determine the foreign currency exchange loss, we need to calculate the difference between the contract rate and the spot rate at the end of the contract period.
Given:
Contract rate: $1.06 (November 2, 2018)
Spot rate on December 31, 2018: $1.04
Since the company entered into a futures contract to purchase Swiss francs, it was expecting the exchange rate to move in its favor. However, the spot rate on December 31, 2018 ($1.04) was lower than the contract rate ($1.06), resulting in a loss.
To calculate the loss, we need to determine the difference in the exchange rates and multiply it by the amount of Swiss francs specified in the futures contract (60,000).
Loss = (Contract rate - Spot rate) x Amount of Swiss francs
Loss = ($1.06 - $1.04) x 60,000
Loss = $0.02 x 60,000
Loss = $1,200
Therefore, the U.S.-based company should report a foreign currency exchange loss of $1,200 in its income statement for the year ended December 31, 2018.
The foreign currency exchange loss is calculated by finding the difference between the contract rate and the spot rate at the end of the contract period. In this case, the spot rate on December 31, 2018, was lower than the contract rate, resulting in a loss for the company. The loss is determined by multiplying the difference in exchange rates by the amount of foreign currency specified in the contract. The calculated loss of $1,200 represents the impact of the unfavorable exchange rate movement on the company's speculative futures contract.
The U.S.-based company should report a foreign currency exchange loss of $1,200 in its income statement for the year ended December 31, 2018.
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The trial balance of Pacilio Security Services, Inc. as of January 1, Year 8, had the following normal balances:
Paid the salaries payable from Year 7. During Year 8, Pacilio Security Services experienced the following transactions:
Purchased equipment and a van for a lump sum of $36,000 cash on January 2, Year 8. The equipment was appraised for $10,000 and the van was appraised for $30,000.
Paid $9,000 on May 1, Year 8, for one year’s office rent in advance.
Purchased $300 of supplies on account.
Purchased 120 alarm systems at a cost of $280 each. Paid cash for the purchase.
After numerous attempts to collect from customers, wrote off $2,350 of uncollectible accounts receivable.
Answers
The trial balance shows the normal balances of the company's accounts as of January 1, Year 8. During Year 8, Pacilio Security Services experienced the below transactions.
1. Paid the salaries payable from Year 7: This transaction would decrease the Salaries Payable account and decrease the Cash account.
2. Purchased equipment and a van for a lump sum of $36,000 cash on January 2, Year 8: This transaction would increase the Equipment account by $10,000, increase the Van account by $30,000, and decrease the Cash account by $36,000.
3. Paid $9,000 on May 1, Year 8, for one year's office rent in advance: This transaction would increase the Prepaid Rent account by $9,000 and decrease the Cash account by $9,000.
4. Purchased $300 of supplies on account: This transaction would increase the Supplies account by $300 and increase the Accounts Payable account by $300.
5. Purchased 120 alarm systems at a cost of $280 each: This transaction would increase the Inventory account by $33,600 ($280 x 120) and decrease the Cash account by $33,600.
6. Wrote off $2,350 of uncollectible accounts receivable: This transaction would decrease the Accounts Receivable account by $2,350 and increase the Allowance for Doubtful Accounts by $2,350.
By recording these transactions, you will be able to update the trial balance of Pacilio Security Services, Inc. for Year 8.
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The association stradegy is used to_________information
Answers
Answer:
The association strategy is used to help memorized information.
Explanation:
A benefit of using association is that it allows the learner to be creative and have fun. ... The association strategy is used to help memorized information.
An insurance that you pay if your down payment is less than 20 percent of the total cost of the house _____.
a. an ARM
b. an escrow account
c. PMI
d. a balloon loan
Answers
Answer:
Hello There!!
Explanation:
I think the answer is c.PMI because that is the only option which best fits into the sentence.
hope this helps,have a great day!!
~Pinky~
\(\huge{\textbf{\textsf{{\color{navy}{An}}{\purple{sw}}{\pink{er}} {\color{pink}{:}}}}}\)
C. PMI
ThanksHope it helpsPayroll deductions are the same for all employees.
Answers
Answer:
no it depends the age and how good u are at your job.
Explanation:
in order to require banks to hold more money as opposed to lending it, the federal reserve can —
Answers
In order to require banks to hold more money as opposed to lending it, the federal reserve may expand the amount of money in circulation by reducing the reserve requirements for banks, allowing them to provide more loans. The Fed may reduce the amount of money in circulation by increasing the reserve requirements for banks, on the other hand.
What is a federal reserve?Generally, The United States of America's central banking system is called the Federal Reserve System. With the passage of the Federal Reserve Act on December 23, 1913, it was established in response to the need for centralized management of the monetary system to prevent financial crises after a string of financial panics.
The federal reserve may increase the quantity of money in circulation by lowering the reserve requirements for banks, enabling them to provide more loans, in order to force them to keep more money as opposed to lending it.
On the other side, the Fed may decrease the quantity of money in circulation by raising the reserve requirements for banks.
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Explain how an investor makes money by investing in bonds
Answers
Answer:
Financial investors earn money through the purchase of bonds, be these public (of countries or states) or private (that is, of companies) through speculation regarding the rise or fall of their value with respect to the purchase value, as well as with the interest that these bonds accrue periodically.
Thus, if the bond rises in value due to a good economic performance by the issuer, investors can sell it and make a profit, or even buy bonds at times of low values, expecting increases.
HUD E 4 8 10 6 Computers Suppose the economy is currently producing 12 bicycles and 2 computers at Point B. What is the opportunit cost of increasing computer output to 4 units at Point C? 4 bicycles 3 bicycles 5 bicycles zero because unemployed resources are available irrelevant because this decision is inconsistent with consumer preferences Allison missed her shift at the restaurant in order to attend a hockey game. She paid $45 for the and drank $20 worth of beer. Had she worked her shift, Allison would have earned $200. Her opportunity cost of attending the game is: A) $160. B) $150. C) $100. D) $60. E) $0. 200 120 90 290 0
Answers
The opportunity cost of increasing computer output to 4 units at Point C can be calculated by determining the decrease in bicycle output from Point B to Point C. Therefore, the correct answer is (B) $150.
Given that the economy is currently producing 12 bicycles at Point B, the decrease in bicycle output from Point B to Point C is 12 - 4 = 8 bicycles.
Therefore, the opportunity cost of increasing computer output to 4 units at Point C is 8 bicycles.
Regarding Allison's situation, her opportunity cost of attending the game can be calculated by subtracting the monetary value of what she gave up from what she gained.
Allison paid $45 for the game ticket and drank $20 worth of beer, which totals $45 + $20 = $65.
Had she worked her shift, she would have earned $200.
Thus, her opportunity cost of attending the game is $200 - $65 = $135.
Therefore, the correct answer is B) $150.
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PLEASE HELP QUICKLY: (FIRST ANSWER GETS BRAINLIEST) PERSONAL & FAMILY FINANCE
Jake has a taco truck but has recently expressed a desire to take more time off. He hires Emmy to cover the truck three days a week. Emmy is an example of which economic resource?
capital
labor
entrepreneurial ability
Answers
Answer:
lol it's labor kid
Explanation:
$*
Answer:
The correct answer is B. Labor
Explanation:
I got this correct on Plato!
Compute the MIRR statistic for Project I and note whether to accept or reject the project with the cash flows shown as follows if the appropriate cost of capital is 15 percent. Project I
Answers
Answer:
13%
Explanation:
The computation of MIRR is shown below:-
=MIRR({-1000;400;300;200;300;50},15%,15%)
= 12.666%
or
= 13%
Since the MIRR is 12.67% and the appropriate cost of capital is 15% so the project should be rejected as it is less than the cost of capital
For more clarification please find the spreadsheet so that we make more understand.
An unsecured loan...
typically has lower interest rates than a secured loan
is less difficult to qualify for than a secured loan
is connected to collateral, which can be taken by the lender if the loan is not paid
is not connected to collateral and, therefore, a higher risk for lenders
Answers
Answer:
is not connected to collateral and, therefore, a higher risk for lenders
Explanation:
Unsecured loans are the loans issued without any securities attached to them. The lender relies on the borrower's creditworthiness as the basis for granting the loan. Unsecured loans are mostly available to salaried workers whose pay is processed by the lending institutions.
Unsecured loans pose a higher risk to the lender because they are not backed by any collateral. For this reason, they attract a higher interest rate than secured loans.
Answer:
D
Explanation:
took the test
what are reasons for a company to sell stocks choose more than one answer. brainpop
Answers
Companies sell stocks for a variety of reasons. One reason is to raise capital for future growth and expansion. Another reason is to pay off debt or fund new projects. Additionally, selling stocks can provide liquidity for company founders or early investors who want to sell their shares. Companies may also sell stocks to attract and retain employees by offering stock options or equity as part of their compensation package.
Finally, selling stocks can increase the company's visibility and credibility in the market, making it more attractive to investors.
There are several reasons for a company to sell stocks. Firstly, selling stocks can provide a company with funds for expansion, research and development, or capital investments, which can ultimately drive business growth. Secondly, issuing stocks can help a company reduce its debt-to-equity ratio, improving its financial health and stability.
Lastly, selling stocks can provide liquidity for the company's founders and early investors, allowing them to realize the financial gains from their initial investment. Overall, selling stocks can be a strategic decision to support a company's financial objectives and long-term growth plans.
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Conider the following urvey quetion: "Where do you like to go on vacation?" The repone option are 1) beach, 2) pa, 3) adventure, 4) big city, 5) foreign travel, 6) cruie. For the vacation urvey quetion, how many variable would be repreented in the coding cheme for thi quetion? Select one: a. One b. Three c. Two d. Four e. Six
Answers
For the vac-ation survey question, the varia-bles that would be repres-ented in the coding scheme for this que-stion is e. Six.
Survey coding is where you re-view all of your open ended, qualitative respon-ses, identify themes or common-alities, and then sort them into cate-gories or groups using tags. Coding your sur-vey data is re-ally a fo-rm of analy-sis in itself.
Here are a few tips for survey cod-ing:
Read thro-ugh all open-end-ed respon-ses ahe-ad of time.
Start by creat-ing a lot of cate-gories bef-ore narrow-ing the field.
Make sure everyone's com-ment counts.
Feel free to use mo-re than one code.
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Describe the related-party limitation on accrued deductions. What tax savings strategy is this limitation designed to thwart?
Answers
The related-party limitation on accrued deductions is a provision in the U.S. tax code that limits the ability of taxpayers to deduct certain expenses that are accrued or paid to related parties.
What is the significance of this limitation?
Under this limitation, taxpayers are not allowed to deduct certain accrued expenses, such as interest or royalties, that are owed to a related party if the related party is not required to include the income from the payment in their taxable income. In other words, if the related party is not subject to U.S. tax on the income received from the payment, then the taxpayer cannot deduct the payment as an expense.
This limitation is designed to prevent tax savings strategies that involve shifting income to related parties in low-tax jurisdictions in order to take advantage of the lower tax rates. By limiting the ability to deduct expenses paid to related parties, the government aims to discourage taxpayers from engaging in these types of tax planning strategies.
For example, suppose a U.S. corporation has a subsidiary in a low-tax jurisdiction. The U.S. corporation could make payments to the subsidiary for services or royalties, reducing its taxable income in the U.S. while allowing the subsidiary to receive the income tax-free. However, under the related-party limitation on accrued deductions, the U.S. corporation would not be able to deduct these payments as expenses if the subsidiary is not required to include the income in its taxable income. This would make the tax savings strategy less attractive, as the U.S. corporation would still have to pay tax on the income in the U.S. even if the subsidiary does not pay tax on it.
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Your personal credit reflects:
A. debt versus investments
B. investments versus income
C. Debt versus number of cards
D. income versus debt
Answers
Answer:
the letter C
Explanation:
pa brainliest nalang po kung tama
Your personal credit reflects income versus debt. Option D is an appropriate response.
What is personal credit?The capacity to access products or services or borrow money with the idea that you'll pay for them later is known as credit.
Building personal credit involves being reliable when it comes to making on-time, complete payments on all of your debts, including credit card bills, vehicle loans, and mortgages. Your credit score rises as a result. It's crucial to keep in mind that your personal and corporate credit should not be combined.
That which a person possesses personally and which is based on the perceptions held of his moral integrity and professional position.
Your personal credit reflects income versus debt.
Hence, Option D is an appropriate response.
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Which Is Greenest, City Living or Country Living?
Answers
Living in the country looks like a much greener choice than residing in a metropolis. After all, there is actually more green space nearly everywhere you look, and the air is cleaner.
Have a look to the pros of living in the city or country.
People who are more in touch with nature are more conscious of their environmental impact. When they enjoy spending time by the neighborhood lake and notice that it is gradually becoming contaminated, it directly affects them. Consequently, people are more inclined to look for eco-friendly living options.
When you have some area to use for growing things like plants and veggies, for example, you have even greater access to healthy living. This indicates that you are more aware of the foods you consume. Additionally, it eases the burden on supply networks that are largely reliant on fossil fuels to transport fresh produce from afar.
When you live in a city, your typical apartment is smaller, which uses less energy to heat, chill, and keep the lights on. When compared to the same number of people living in the country, large buildings typically use less energy per person.
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Summarize the trading policies that the United States presently holds with China.
Answers
In the twenty years since China joined the World Trade Organization, trade between the U.S. and China has expanded. Both Chinese and American consumers and businesses have profited from this trade.
What do you know about the trading between the U.S. and China?Trade between the United States and China has significantly increased recently and is essential for both nations. China is currently the greatest source of imports for the United State. Despite having drawbacks, this trade has benefited the US economy by lowering consumer prices and increasing corporate profits.
Consumers and businesses in the United States and China have profited from this trade, but Beijing's state-led development has brought about a number of issues, prompting Washington to push back.
To change the bilateral relationship, President Biden also kept tariffs on Chinese imports and enacted new trade restrictions.
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in the orange market, what impact would an increase in the price of oil that orange growers burn to keep oranges from freezing in the winter have on the market?
Answers
In the orange market, an increase in the price of oil that orange growers burn to keep oranges from freezing in the winter would shift the supply curve to the left.
The supply curve moves to the left when the price of the oil that orange producers burn to keep their fruit from freezing in the winter does. In economics, the supply curve reflects the relationship between the price of an item and the quantity of that good that producers are willing and able to supply. In the given case, orange production will become more expensive for citrus growers due to rising production costs, such as the price of the oil needed to prevent the oranges from freezing.
The supply curve shifts to the left as a result of their reduced willingness to offer oranges at any cost. If the demand for oranges doesn't change, this shift of the supply curve to the left will lead to a higher market price for oranges and a decrease in the amount supplied. If orange demand rises, the market price may rise even more, which would cause the supply curve to shift to the left more noticeably.
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I'll give 20 points if you just answer this riddle: You see a boat filled with people. It has not sunk, but when you look again you don’t see a single person on the boat. Why?
Nice doing "business" with ya!
Answers
Answer:
Everyone on the boat is married.
Explanation:
A researcher divides participants into those who suffer from insomnia and those who sleep well. he compares the two groups on the number of hours each spends at leisure activities in an average week. he finds that the insomniacs spend significantly fewer hours at such activities. in this case, the number of hours spent at leisure activities is:
Answers
Answer:
The dependent variable
Explanation:
There are two types of variables used in statistical analysis. The dependent variable and the independent variable.
The dependent variable are those ones whose value depends by rule on the values of other variables.
Independent variables are those whose vales are not dependent on the values of other variables.
In this scenario the independent variables under study are those that suffer insomnia and those that sleep well.
The dependent variable is the number of leisure hours.
Number of leisure hours varies with the group the participants are in.
For example leisure hours can be 3 hours for insomniacs and 6 hours for those that sleep well.
Both employer and employee are responsible for paying a set percentage of the employee's earnings. What is the name of this payroll tax? Select one: a. Federal Insurance Contributions Act withholdings b. Family Medical Leave Act withholdings c. Employee Retirement Income Security Act withholdings d. Consolidated Omnibus Budget Reconciliation Act withholdings
Answers
The payroll tax that is responsible for the employer and employee paying a set percentage of the employee's earnings is known as "Federal Insurance Contributions Act withholdings". Option A is the answer.
The Federal Insurance Contributions Act (FICA) is a payroll tax levied on both workers and employers in the United States to fund Social Security and Medicare programs. The amount of FICA tax withheld from an employee's paycheck is determined by the employee's income and the current FICA tax rate.
The employer and employee each contribute half of the total FICA tax, which is a set percentage of the employee's gross earnings.The Federal Insurance Contributions Act withholdings option (a) is the correct answer to the given question.
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Checking account transactions are NOT reported to the credit bureaus and do not affect your credit score. Why is it still important to manage your checking account well?
Answers
Answer: Too see if anyone is stealing or charging extra fees
Explanation:
Lightskins or Darkskins
Or Other ?
Answers
Answer:
any kind of boy
Explanation:
I have no type
If a firm or a nation desires to maximize its output, each productive assignment should be carried out by those persons who Group of answer choices have the highest opportunity cost. have a comparative advantage in the productive activity. can complete the productive activity most rapidly. least enjoy performing the productive activity.
Answers
Answer:
have a comparative advantage in the productive activity.
Explanation:
A person has comparative advantage in production if it produces at a lower opportunity cost when compared to other people. It means that the person is more efficient in the production of that good when compared with other people.
For example, farmer A produces 10kg of lettuce and 5kg of wheat. Country B produces 5kg of lettuce and 10kg of wheat.
for farmer A,
opportunity cost of producing lettuce = 5/10 = 0.5
opportunity cost of producing wheat = 10/5 = 2
for farmer B,
opportunity cost of producing lettuce = 5/10 = 0.5
opportunity cost of producing wheat = 10/5 = 2
Farmer A has a comparative advantage in the production of lettuce and farmer B has a comparative advantage in the production of wheat
Farmer A should produce lettuce and farmer B should produce wheat in order to maximise output
What are the two different approaches an event marketer could take in a sponsorship management career?.
Answers
The two different approaches an event marketer could take in a sponsorship management career are Securing corporate sponsorship for events and consulting with companies to find events.
Corporate sponsorships are payments made by a company to a non-profit organization to further the non-profit's mission, generally recognized by the non-profit organization in recognition of the company's support of the non-profit's activities. It is program or special event.
Corporate sponsorship is a business that pays for partnering with a nonprofit organization through an event, project, or program. For example, a company can sponsor his local CV squadron or help build a new facility. A word of warning, corporate sponsorships should not be viewed as donations. As with any form of marketing, it should be used strategically to reach your target audience. When creating your marketing plan, research the events and causes that matter to your ideal customer.
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