Q1: In about 200 words, write an essay analyzing the below case study using the SWOT framework.
• Students are required to define each key concept (SWOT) and to identify 4 strengths, 4 weaknesses, 2 opportunity, and 2 threats. Then to write an analytical text for the case study. Then to write an analytical essay for the case study. (60%)


Nike’s Goddess
Could a famously masculine company finally click with female customers? That was the challenge behind Nike Goddess, whose goal was to change how the company designed for, sold, and communicated with women.
In its 30-year history, Nike had become the undisputed leader in sports marketing. But beneath the success was an Achilles’ heel. Nike is named after a woman – the Greek goddess of victory – but for most of its history, the company had been perceived as being mostly about men. Could Nike do more to realize the full potential of female customers? And how could it afford not to, given the threats to its future with Air Jordan running out of air and brands like Skechers digging into the teen market with shoes inspired by skateboarding, not basketball. That was the huge question at Nike HQ. The launch of Nike Goddess was the makings of an answer.
Just Doing It Differently
For much of its history, Nike’s destiny was controlled by its founders, Phil Knight and his running buddies, who signed up athletes in locker rooms and made the executive decisions. But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration. Take the combination of star designer John Hoke and newcomer Mindy Grossman, vice president of global apparel. Hoke designed the look and feel of the first Nike Goddess store. Then Grossman, whose career has included helping make Ralph Lauren into a retail icon, pitched1 the design ideas to Nike’s top retailers as stores within stores. Now it looks like Nike has a chance to reach a crucial objective: double its sales to women by the end of the decade.
How to Sell to Women
Nike Goddess began as a concept for a women-only store, and there’s a reason why. Many of the retail settings in which the company’s products were found were a turnoff to female customers: dark, loud, and harsh – in a word, male. In sharp contrast, the Nike Goddess stores have the comforting feel of a woman’s own home.
How to Design for Women
Designing a new approach to retail was only one element in Nike’s campaign. Another was redesigning the shoes and clothes themselves. Nike’s footwear designers worked on 18-month production cycles – which made it hard to stay in step with the new styles and colors for women. The apparel group, which worked around 12-month cycles, was better at keeping up with fashion trends. But that meant that the clothes weren’t coordinated with the shoes – a big turnoff 2 for women.
How to Talk to Women
When Jackie Thomas, Nike’s US brand marketing director for women, first heard the phrase ‘Nike goddess,’ she wasn’t impressed. ‘I don’t like talking to women through gender,’ she says. Nike Goddess had to mean something to women and it was her job to make that happen. ‘Women don’t need anybody’s permission. We are at our best when we are showing women a place where they didn’t think they could be.’ For John Hoke, the real power of Nike Goddess is not about traffic at stores. It’s about changing minds inside the company. ‘I knew that Goddess could galvanise3 us,’ he says, ‘It was an opportunity to redefine and re-energies our entire brand around a market that was taking off.’






Q2: In about 200 words, write an essay analyzing the STEEPLE Module .
Students are required to define each key concept (STEEPLE) and to illustrate all concepts with examples. (40%)

Answer: Your labor force would be 7,145 and your unemployment rate would be 97.97

Explanation:

Answer:

Bank statement Balance = $5086

Cash Account Balance = $5263

Outstanding Checks. = $894

Deposit In Transit. = $1007

Bank Service Charge. = $55

A Check. = $51

Check For Supplies. = $42

Adjusted Cash Balance. = $12398

i) The expected number of customers who will make a purchase in the current month is 4.

ii) The standard deviation for the number of customers making a purchase in the current month is approximately 1.55.

To find the expected number of customers making a purchase, we can multiply the total number of customers entering the store by the probability of making a purchase.

(i) For the current month:

Number of people entering the store = 10

Probability of making a purchase = 40% = 0.4

Expected number of customers making a purchase = Number of people entering the store * Probability of making a purchase

Expected number of customers making a purchase = 10 * 0.4

Expected number of customers making a purchase = 4

Therefore, the expected number of customers who will make a purchase in the current month is 4.

(ii) To find the standard deviation, we need to consider the binomial distribution since the number of customers making a purchase follows a binomial distribution with parameters n (number of trials) and p (probability of success).

For the current month:

n = Number of people entering the store = 10

p = Probability of making a purchase = 0.4

q = Probability of not making a purchase = 1 - p = 1 - 0.4 = 0.6

Standard deviation (σ) of a binomial distribution is given by the formula:

σ = √(n * p * q)

Substituting the values:

σ = √(10 * 0.4 * 0.6)

σ = √(2.4)

σ ≈ 1.55

Therefore, the standard deviation for the number of customers making a purchase in the current month is approximately 1.55.

For the next month, if the store forecasts 1000 customers to enter the store, we can use the same calculations with updated values of n and p to find the expected number of customers making a purchase and the standard deviation.

Know more about Standard deviation here:

https://brainly.com/question/29435572

#SPJ8

Answer:

you know the basics. masks, gloves, hand sanitizer, stuff like that

Explanation:

The 12 principles describing how our brain works best, which form the core of Dr. John Medina %u 2019 s book Brain Rules, are:

1. Exercise. Exercise boosts brain power.

2. Survival. The human brain evolved, too.

3. Wiring. Every brain is wired differently.

4. Attention. We don% u2019t pay attention to boring things.

5. Short-term memory. Repeat to remember.

6. Long-term memory. Remember to repeat.

7. Sleep. Sleep well, think well.

8. Stress. Stressed brains don%u2019t learn the same way.

9. Sensory integration. Stimulate more of the senses.

10. Vision. Vision trumps all other senses.

11. Gender. Male and female brains are different.

12. Exploration. We are powerful and natural explorers.

Numerous college first-year recruits portray themselves as pre-med, but a really little rate of these first-year recruits will ever go to a therapeutic school

To know more about the prerequisites visit:

https://brainly.com/question/1786030

#SPJ9

Answer:

well defined body of knowledge

Explanation:

Management has well defined body of knowledge as in profession

Answer:

Yes.  Roy can successfully challenge this arbitration award in court.

Explanation:

According to the law, an arbitration clause is a part of the contract between Roy and Secure Investments, Inc. that deals with these parties' rights and options in the event of a legal dispute over their contract.  Like in most arbitration clauses, Roy and Secure Investments, Inc. must have agreed not to sue each other but instead, to resolve their disputes through the arbitration process.  But the res judicata effect produced through an arbitration can either be challenged and appealed against or enforced.  Roy, depending on the merits of his case, can make a successful appeal against the arbitration award and not against the arbitration itself.

The 4 specific difficulties that will likely result if managers consistently overestimate the number they will serve includes:

Basically, a forecast refers to the technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trend. A sales forecast are mostly used by selling organization.

This sales forecast is often an expression of expected sales revenue; it helps to estimates how much your company plans to sell within a certain time period such as quarter or year and the best sales forecasts will do this with a high degree of accuracy.

However, in the question context, some difficulties that will likely result if managers consistently overestimate the number they will serve includes the companies labor cost will go up, company will lose money on the business because they will continue paying the employees even if they are not making enough in guest sales and company could possibly lose money on food costs.

Read more about Sales forecasts

brainly.com/question/1101125

#SPJ1

Device targeting allows you to reach customers using any device, including PCs, tablets, and smartphones. Thanks to location Target, advertisements can be displayed in the precise locations you designate. The correct response is B) campaign only candidates

A series of ads with a single message make up an advertising campaign. They are created to achieve a certain business goal and boost conversions variety of business goals can be attained.

Through advertising campaigns, including building brand recognition for a new product or service, boosting sales of a specific product or service, and generating leads by persuading potential customers to sign up for a mailing list, subscription, or other free offers.

complete question:

Which two statements accurately convey what differentiates shopping campaigns from search campaigns? choose two.

A) NO CHANGE

B) campaign only candidates

only candidates campaign

D) candidates campaign only

To know more about compaigns visit:

https://brainly.com/question/30048476

#SPJ4

Answer:

343,000

Explanation:

The value of new assets purchased during the year is $ 400,000 which includes closing balance of non-current assets, depreciation, and cost of assets disposed minus the opening balance of assets.

A resource with the economic worth that an individual, company, or country possesses or controls with the hope of future gain is referred to as an asset.

In the given case, we need to calculate the value of assets purchased during the year:

\(\rm\,Value\,of\,new\,assets\,purchased\,during\,the\,year = Closing\,balance\,of\,Non\,Current\,assets\,+ \\\,Depreciation\,+ \,Cost\,of\,the\,goods\,sold\,- Beginning\,balance\,of\,Non\,Current\,assets\,\\\\= \$\,975,000\,+\,\$150,000\,+\,\$95,000\,-\,\$820,000\\\\=\$400,000\)

Hence, the value of new assets that were purchased during the year is

$ 400,000.

To learn more about Assets, refer to the link:

https://brainly.com/question/25895372

"Trade-off" is used in economics to mean the fact that budgeting inevitably involves letting go some of X to get more of Y. Read below about the examples of potential trade-offs.

The following are the examples of potential trade-offs of a high real GDP per capita:

Therefore, the correct answer is as given above

learn more about GDP per capita: https://brainly.com/question/18414212

#SPJ1

The company should charge at least $82.72 per unit to break even on the new product.

Contribution margin = Selling price per unit - Unit variable costsContribution margin = $60 - $30.10 - $6Contribution margin = $23.90Therefore, the total contribution of the new product is:

Contribution margin = 5000 units × $23.90Contribution margin = $119,500The total contribution margin should be enough to cover the incremental fixed costs of production and selling as well as the decline in contribution margin of other product lines.

The contribution margin of other product lines will decline by $18,500 per year. This reduction must be subtracted from the $119,500 contribution margin of the new product:

Break-even point = ($35,000 + $45,000 + $18,500) / $119,500

Break-even point = 98.32 units

The break-even sales volume of 98.32 units must be sold to cover all incremental costs and the reduction in contribution margin of other product lines.Since the unit selling price is fixed at $60 and the unit variable costs of production and selling are $30.10 and $6, respectively, the lowest price the company could charge to still break even on the new product is equal to the unit variable cost of production plus the unit variable cost of selling plus

The incremental fixed costs of production and selling plus the decrease in contribution margin of other product lines.Lowest price to break-even = $30.10 + $6 + $35,000 + $45,000 + ($18,500 / 5000)Lowest price to break-even = $82.72The company should charge at least $82.72 per unit to break even on the new product.

For more such questions on company

https://brainly.com/question/31354983

#SPJ8

Option A is the correct answer. Indirect taxation is the situation where taxes are imposed on products or services and not directly on individuals. Therefore, the example of indirect taxation in the situation given is when stores charge sales tax on each purchase and give that money to the government.

Stores charge sales tax on each purchase and give that money to the government is an example of indirect taxation.Indirect taxation is a method of taxation in which individuals are not taxed directly, but instead, the tax is paid through an intermediary.

The tax is generally imposed on products or services. This tax, which is passed on to the customer as part of the price of the good or service, is then collected by the seller and forwarded to the government.

Sales tax, excise tax, and customs duty are all examples of indirect taxes.

Therefore, Option A is the correct answer.

For more question on taxes

https://brainly.com/question/28798067

#SPJ8

The net result of the U.S. balance of payment numbers in 2018 was a net inflow of $244.3 billion.

In 2018, the U.S. balance of payment numbers indicated that income received was $1,060.4 billion, while income payments amounted to $816.1 billion.

To determine the net result, we need to subtract the income payments from the income received.

Net Result = Income Received - Income Payments

Substituting the given values into the equation, we have:

Net Result = $1,060.4 billion - $816.1 billion

Calculating the difference, we find:

Net Result = $244.3 billion

This signifies a net inflow of funds, indicating that the United States received more income from abroad than it paid out. It is important to note that a positive net result implies a surplus in the current account, which includes trade in goods and services, income receipts, and unilateral transfers.

This surplus indicates a favorable position for the U.S. economy in terms of its international financial transactions during that period.

For more such questions net,Click on

https://brainly.com/question/18848923

#SPJ8

The common styles that are needed by Secondary School Special Education Teachers include:

According to the website, there are five work styles that are needed if  Secondary School Special Education Teachers are to be able to perform their jobs effectively.

The first is dependability. The teachers have to be people who can be reliable when needed and be able to take responsibility for the students under them. Another common work style is concern for others because the teachers will need to be able to show concern for their students to be able to help them.

Cooperation is also needed to be able to enable the teachers wo work with both their colleagues and the students. Other work forms that are needed by the teachers include stress tolerance and integrity.

Find out more on work styles for teachers at https://brainly.com/question/28496711

#SPJ1

Answer:

1, 2, 4, 6

Explanation:

trust

The correct statement that compares the premium prices for these insurance policies is:

B. Policy 1 will have a higher premium because it has a lower deductible than Policy 2.

In the context of insurance policies, the deductible is the amount the policyholder must pay out of pocket before the insurance coverage kicks in.

A lower deductible means the insurance company will have to cover a larger portion of the claim, which typically leads to a higher premium.

Policy 1 has a lower deductible of $1,600 compared to Policy 2's deductible of $2,000.

Therefore, Policy 1 will likely have a higher premium because the insurance company would bear a greater portion of the claim costs.

for similar questions on Insurance.

https://brainly.com/question/25855858

#SPJ8

The value of the bond is $865.80.

A bond is a debt instrument used to raise capital. Bondholders receive periodic interest payment. At the maturity of the bond, the bondholders receive the amount invested.

The value of the bond can be determined by calculating the present value of the bond. The present value is the sum of the discounted cash flows.

Present value = (60 / 1.08) +  (60 / 1.08^2) +  (60 / 1.08^3) +  (60 / 1.08^4) +  (60 / 1.08^5) +  (60 / 1.08^6) +  (60 / 1.08^7) +  (60 / 1.08^8) +  (60 / 1.08^9) +  (60 / 1.08^10) +  (1000 / 1.08^10) = $865.80

To learn more about present value, please check: https://brainly.com/question/25748668

The equation of the regression line is given as ŷ = 2.5X + 0.5

The regression line can be defined to be the line that helps us to explain the direction and the given behavior of a set of data. The line helps us in the estimation of the true relation ship between the pair of data. This is usually seen in the form of a linear relationship. The equation helps us to estimate the behavior of the predicted variable by the way the explanatory variable behaves

The data used for the solution has been given as

No of ads(x)= 5,7,4,2,0,3,1,2

No of purchases(y)= 15,18,10,4,2,6,3,6

These were inputted into the regression calculator to produce the solution that we have here.

The out put from the calculation is given as

Sum of X = 24

Sum of Y = 64

Mean X = 3

Mean Y = 8

Sum of squares (SSX) = 36

Sum of products (SP) = 90

Regression Equation = ŷ = bX + a

b = SP/SSX = 90/36 = 2.5

a = MY - bMX = 8 - (2.5*3) = 0.5

ŷ = 2.5X + 0.5

Read more on regression analysis here: https://brainly.com/question/7781679

#SPJ1

Based on her business goals it is recommended that she should Sell a sustainable hair care product and work to be certified as a benefit corporation. Thus the correct option is D.

An economic activity that involves the exchange of goods and services with teh help of buying and selling with the objective to gain some profit is called Business.

In the given case it is indicated that Nakia is trying to structure her business by selling hair care products to people who care about the environment which helps in making revenue.

In order to generate more revenue and better customer satisfaction she should sell a sustainable hair care product that does not cause any harm to the environment and succeed in the expectations of the customer.

Therefore, option D is appropriate.

Learn more about Business, here:

https://brainly.com/question/15826771

#SPJ2

Answer:

A.) violating user policy

A successful data-driven market segmentation program depends on the "use of transactional and event data", "a common definition of market segments", "and the development of a centralized CRM database" but it does not depend on "the rejection of tradiitional marketing research techniques".

The correct option to the given question is option a.

Traditional marketing research techniques, such as surveys, focus groups, and interviews, have long been used to gather insights about consumer behavior and preferences. While these techniques may have limitations, they still play a valuable role in understanding customer motivations and attitudes. Data-driven market segmentation programs can benefit from a combination of both traditional and data-driven research approaches. The use of transactional and event data is crucial for a data-driven market segmentation program. This type of data provides valuable information about customer behaviors, purchase patterns, and interactions with the business.

Having a common definition of market segments across all areas of the business ensures consistency and alignment in marketing efforts. This allows for targeted and personalized messaging that resonates with each segment. It also facilitates coordination between different departments, such as marketing, sales, and customer service, leading to a more cohesive and effective customer experience.

Finally, developing a centralized and accessible CRM database is essential for managing and analyzing customer data. It enables the integration of data from various sources, such as transactions, interactions, and demographic information, into a single platform. This centralized database provides a comprehensive view of customers, enabling more accurate segmentation and personalized marketing initiatives.

For more such questions on market segmentation , visit:

https://brainly.com/question/15357678

#SPJ8

Based on the various costs described, the amount that should be purchased to break even is 12.5 units.

The break even quantity can be found by the formula:

= Fixed cost / ( Selling price - Variable cost)

Solving gives:

= 100 / (10 - 2)

= 12.5 units

In conclusion, 12.5 units must be purchased.

Find out more on breaking even at https://brainly.com/question/9212451.

If you find a better rate on an external 3rd party channel within 24 hours of making a reservation through one of Marriott's direct channels, the Marriott’s Best Rate Guarantee policy comes into effect.

Marriott’s Best Rate Guarantee policy is a commitment to providing the lowest rate possible. If you find a lower rate within 24 hours of booking through one of Marriott’s direct channels, Marriott will match that rate and offer an additional discount of 25%.

This policy applies to any Marriott brand including Ritz-Carlton, St. Regis, Westin, Sheraton, Aloft, and othersYou need to first book your reservation through Marriott’s direct channels like Marriott.com, the Marriott Mobile app, Marriott Bonvoy app, the Marriott Reservation Center, or directly with the hotel.

After that, you should look for lower rates on other third-party websites. If you find a lower rate within 24 hours, contact Marriott’s Customer Care team, and they will match that rate plus an additional discount of 25%.The policy does come with some terms and conditions.

The lower rate you find on the third-party website must be for the same hotel, same room type, same dates, same number of guests, same currency, and with the same booking conditions. It also excludes rates that are only available to members of certain groups or organizations, package rates that include flights, car rentals, and other amenities, and rates that are not available to the general public

For more such question on policy visit:

https://brainly.com/question/6583917

#SPJ8

Answer:

total dividends distributed to common stock $6,000

dividends per common stock $0.12

Explanation:

preferred stock dividends = 1,000 x 6% x $50 = $3,000

since they are cumulative, if the dividends are not paid during one year, they must be paid in the next periods

the distribution of the $10,000 in dividends in 2018:

dividends per common stock = $6,000 / 50,000 = $0.12

Answer:

Review

Explanation:

The correct answer is - Review

Reason -

From the Review tab, click the Spelling & Grammar command.

The Spelling and Grammar pane will appear on the right.

Answer:

it is C

Explanation:

Explanation:

The metric, number of inventory turns, aims to measure the movement of stock. The higher the turnover, the less time your inventory spends sitting in storage. The number of inventory turns, also known as stock turn, is calculated by taking the value of stock purchased, divided by the value of stock on hand

Answer:

what the heck

Explanation:

is this englesh

The above statement is False.

Thus this is the meaning of Piercing the Corporate Veil.

Refer here to learn more about Piercing the Corporate Veil: https://brainly.com/question/7269603

#SPJ1

Coca-Cola's business brand has grown significantly over the years as a result of its use of trademarks, copyrights, licenses, patents, and security to protect both their tangible and intangible branding.

Tangible and intangible resources are separated into several categories. The majority of Coca-Cola's assets are intangible, yet they are well suited for competing in the non-alcoholic beverage sector. An asset that is not physical in nature is said to be intangible.

Intangible assets include goodwill, brand awareness, and intellectual property like patents, trademarks, and copyrights. Contrasting with physical assets like real estate, automobiles, machinery, and stock are intangible assets. Computer software, licenses, trademarks, patents, movies, copyrights, and import limits are a few examples of intangible assets.

Learn more about intangible assets here:

https://brainly.com/question/25115135

#SPJ1