the expected return on hilo stock is 14.70 percent while the expected return on the market is 13.6 percent. the beta of hilo is 1.23. what is the risk-free rate of return?

Answers

Answer 1

Consequently, 8.81% is the risk-free return rate.

What do you mean of stock?

Stocks are the common name for any corporation's ownership certificates. If you own shares of a certain corporation, you are known as a shareholder. Common and preferred stocks are the two categories. A stock is an investment in a publicly traded company. Common stock or preferred stock are the two major types of stock that are often issued when a corporation sells shares of stock to the general public.

What are the uses of stock?

To prepare delectable liquids called stocks, which are used to make soups, sauces, and stews, various ingredients are slowly simmered in water. They are seasoned with meat, poultry, fish, game, or seafood and are prepared with mirepoix, herbs, and spices. A new firm typically has 10,000,000 authorised shares of common stock, but as the business expands, it may issue additional shares to investors and staff members, increasing the overall number of shares. It is challenging to obtain an exact count because the amount fluctuates a lot. Equities, stocks, and shares are all interchangeable terms.

Briefing:

Expected return = Risk-free rate + Beta x (Market expected return - Risk-free rate)

Solve for rf:

14.70% = rf + 1.23 x (13.60% - rf)

14.70% = rf + 16.728% - 1.23rf

0.23rf = 16.728% - 14.70%

rf = 2.028% / 0.23

rf = 8.81%

So, 8.81% is the risk-free rate.

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Related Questions

From The Secret to Being Creative: The author quotes financial blogger Josh Brown as saying blogging is fundamentally what?
1: about creative and original thought
2: about unique content
3: about intellectual property
4: a derivative form

Answers

According to The Secret to Being Creative, the author quotes financial blogger Josh Brown as saying that blogging is fundamentally about creative and original thought. This means that bloggers should strive to create unique and innovative content that reflects their individual perspective and ideas.

Josh Brown's quote suggests that blogging is not simply a derivative form of writing or a means to generate intellectual property, but rather a platform for individuals to express their creativity and share their insights with the world. By emphasizing the importance of original thought in blogging, Brown underscores the value of authenticity and individuality in online communication. Aspiring bloggers should take this advice to heart and focus on developing their own voice and perspective, rather than simply regurgitating information or repeating what others have already said. Ultimately, the most successful bloggers are those who are able to connect with their audience through their unique and creative content, and who are able to inspire and engage others with their ideas and insights.

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a firm acquired an assset on 1st Apri, 1990 at a cost of Le 30,000. The useful life of the asset is expected to be 10 years. The estimated scrap value of the asset at the end of the year is Le 2,000. Show the provision for depreciation account for the first 3 years in the life of the asset using the Straight line method​

Answers

Answer:

December 31 1990 : Le 2100

December 31 1991 : Le 2800

December 31 1992 : Le 2800

Explanation:

Given the following :

Cost of equipment = 30,000

Number of Useful years = 10

scrap value = 2,000

depreciation account for the first 3 years in the life of the asset using the Straight line method :

Straight line Depreciation formula :

[ (Cost - scrap value ) / number of useful years]

YEAR 1:

Equipment was purchased on April 1st, that is only 9 of the 12 months will be used to calculate Depreciation in the first year.

December 31, 1990:

[ (30,000 - 2000) / 10 ] × (9/12)

2800 × 0.75 = Le 2100

December 31, 1991 :

[ (30,000 - 2000) / 10 ] × (12/12)

2800 × 1 = Le 2800

December 31, 1992:

[ (30,000 - 2000) / 10 ] × (12/12)

2800 × 1 = Le 2800

Question: 3 of 15
QUESTION:
The location of which of the following should be indicated on evacuation floor plans?
POSSIBLE ANSWERS:
COMPLETED:
O Emergency equipment
Emergency coordinator offices

Answers

The location of emergency equipment and emergency coordinator offices should be indicated on the evacuation floor plan. Thus, option (c) and (d) is correct.

This information is critical for staff who have been designated to assist with emergency evacuation protocols, as well as first responders who may need to remove an evacuation schematic for directional guidance through the building.

The floor plan should also show utility shutoffs, evacuation waiting spaces, and what to do in the event of a fire or when the fire alarm goes off.

As a result, the significance of the location of which of the following should be indicated on evacuation floor plans are the aforementioned. Therefore, option (c) and (d) is correct.

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the level of savings in an economy: multiple choice can be an important determinant of future productivity. can be an important determinant of capital investment. can be a source of funding for physical capital. all of these are true.

Answers

the level of savings in an economy:

determinant of future productivity. can be an important determinant of capital investment. can be a source of funding for physical capital.

Thus, all of these are true and correct.

What is saving?Savings are unspent income or deferred consumption. One way to save is to spend money. Set aside in a savings account, retirement account, mutual fund, or cash. Savings also means reducing expenses, such as recurring expenses.Savings are the portion of your income that is not spent on current expenses. In other words, it is money that is reserved for future use and not immediately spent.Saving is a way out of life's uncertainties and offers opportunities for quality living. Many hurdles and obstacles in life can be overcome by systematically investing large sums of money.

Thus, saving means a determinant of future productivity which can be an important determinant of capital investment and it can be a source of funding for physical capital.

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10. What's money used to start up a new small
business or help a business expand during a growth
period?

Answers

You look for seed finance from angel investors, then proceed to venture capitalists, and finally make an initial public offering, depending on the stage your business is in and its capacity to generate profits (IPO).

What Is Startup Capital?

The money a new business raises to cover its start-up expenses is referred to as startup capital. A strong business plan or a working prototype must be built by entrepreneurs seeking startup money in order to sell their concept.

Which funding options do small business owners frequently use?

When they are short on cash, small enterprises in the startup stage may employ debt finance or equity financing to raise money. One type of debt financing that small business entrepreneurs use is a bank loan. Allowing stakeholders to own a portion of the company is known as equity financing.

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PLEASE HELP ME PLEASE!!! WORTH 100 POINTS

PLEASE HELP ME PLEASE!!! WORTH 100 POINTS

Answers

Answer:

12*48=$576,000,000,000

Explanation:

12 times 48=$576,000,000

Answer:

12*48=$576

Explanation:

Answer ASAP
An entrepreneur wants to start a bakery. He wants to make a sales forecast for his first six months in business, so he obtains the sales records for all the successful bakeries in his state and uses the monthly average for his forecast. What mistake is he making in this process? A. It is impossible to make an accurate sales forecast for a new business, and attempting to do so will only set him up for failure and disappointment. B. He should not use data from bakeries in his own state, as it is unlikely that they will report accurate estimates to their potential competitor C. He should be looking at sales records for all the successful bakeries in the country, not just in his state. D. It is not likely that he will be able to match the sales volume of successful, established bakeries in his first six months.​

Answers

The Mistake is he making in this process it is not likely that he will be able to match the sales volume of successful, established bakeries in his first six months.​ The correct option is D.

What is the importance of sales forecasting?

A precise sales forecast enables businesses to efficiently allocate resources for future growth while also managing cash flow. Forecasting sales help create benchmarks for future trends and allow executives to make early course corrections. Revenue executives can optimize for more wins by aligning sales quotas with revenue goals.

Make a list of the products and services you offer. Estimate how much of each you anticipate selling. Define the unit price or monetary worth of each sold good or service. Divide the number of units sold by the price. Determine the cost of producing and selling each commodity or service.

Thus, the ideal selection is option D.

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Answer:

option d

Explanation:

it is not likely that he will be able to match the sales volume of successful, established bakeries in his first six months

How would you describe the dangers of debt to a friend?

Answers

Answer:

I would explain to them that the danger of debt. Can lead to credit going down. When you don’t pay your debt, and you get behind your credit can go down

Identify two examples of businesses that operate in the secondary sector

Answers

Answer:

car manufacturer & food production

Explanation:

which of the following is the correct word phrase of "4b+10"?
A. four added to 10
B. the product of four and B added to 10
C. the sum of 4 and B plus 10
D. the product of four and B subtracted to 10

Answers

B.

4b can be interpreted as 4 multiples by b. B is a variable in this expression. Plus 10. So it would the product of four and B added to 10.

11. Which of these does NOT represent a type of credit?
*
1 point
A certificate of deposit (CD)
A credit card
A mortgage

Answers

A certificate of deposit (CD) does not represent a type of credit.

A certificate of deposit (CD) does not represent a type of credit. A certificate of deposit is a financial instrument offered by banks and credit unions that allows individuals to deposit a certain amount of money for a fixed period of time, typically ranging from a few months to several years. In return, the financial institution pays the depositor a fixed interest rate.

Unlike credit cards and mortgages, which involve borrowing money, a CD involves depositing money with the financial institution. The individual essentially lends money to the institution, and in return, earns interest on the deposited amount. The interest rate offered on a CD is predetermined and agreed upon at the time of purchase.

CDs are considered to be a low-risk investment option because they are typically insured by the government up to a certain amount. They provide a stable and predictable return on investment, making them attractive to individuals who prioritize safety and want to preserve their principal.

In summary, while credit cards and mortgages involve borrowing money, a certificate of deposit is not a type of credit. Instead, it is a financial instrument that allows individuals to deposit money with a financial institution and earn a fixed interest rate over a specified period of time.

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Jorge just purchased a furniture store from the previous owner who was retiring. jorge needed an in-depth understanding of why customers were purchasing some of his furniture lines but not others. which research type is most appropriate for him to use

Answers

The tradition of anthropology of interpreting the processes and outcomes of cultural behavior is the foundation of ethnographic research methods.

Ethnographers documented beliefs, kinship patterns, and ways of life as components of the human experience.

Which market segment is NOT likely to meet the "substantial" requirement?

The company sells high-end clothing to members of the segment, all of whom live below the poverty line. Advanced Teleniks, a manufacturer of mobile phone accessories, is introducing a new line of products aimed at left-handed individuals.

A SWOT analysis would be most useful during which stage of the segmentation process?

Utilize the SWOT analysis to examine a marketing circumstance. The acronym SWOT stands for opportunities, threats, strengths, and weaknesses. The situation analysis is the second step in the process of strategic planning and includes a SWOT analysis.

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A financial advisor who operates as a fiduciary
Group of answer choices
is required to make recommendations that are suitable for their clients
is allowed to make recommendations that are acceptable to their clients
is not required to put their clients' best interest ahead of their own
none of the listed options
is required to always put their clients' best interest ahead of their own.

Answers

A financial advisor who operates as a fiduciary is required to always put their clients' best interest ahead of their own. The correct answer is E.

A financial advisor who acts as a fiduciary is legally obligated to prioritize their clients' best interests. This means that they must act in a manner that is solely focused on maximizing the benefits and minimizing the risks for their clients.

Operating as a fiduciary goes beyond providing suitable recommendations. It requires the financial advice to act with utmost care, loyalty, and honesty towards their clients. They must provide advice that is aligned with their clients' goals, risk tolerance, and financial situation. They are expected to avoid conflicts of interest and fully disclose any potential conflicts that may arise.

The fiduciary duty imposes a higher standard of care on financial advisors, ensuring that their clients' interests are protected and that they are provided with unbiased and objective advice. This fiduciary standard is designed to foster trust and confidence in the client-advisor relationship and to ensure that clients receive advice that is in their best interest rather than being influenced by the advisor's personal gain.

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The Complete question is

A financial advisor who operates as a fiduciary

Group of answer choices

A. is required to make recommendations that are suitable for their clients

B. is allowed to make recommendations that are acceptable to their clients

C. is not required to put their clients' best interest ahead of their own

D. none of the listed options

E. is required to always put their clients' best interest ahead of their own.

what are two resources within you that are important when choosing a career you would like

Answers

Answer:

Your happiness


education and training


social environment

Explanation:

a customer in a restaurant would be considered ________ to whom the restaurant owner owes a duty ________.

Answers

A client at a restaurant is regarded an invitee because the restaurant owner has a substantial responsibility for their safety. As a result, the best choice is (d).

When a court uses res ipsa loquitur, the accused bears the burden of proving his or her innocence.

A dog owner becomes completely accountable under state law to anyone who is harmed by the dog. Strict responsibility is demonstrated in this case.

What exactly do you mean when you say risk-utility?

A patent infringement test was using to establish if a producer is held liable for consumer damage so the potential of hazard caused either by specific case exceeds the advantages of both the performance.

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1.research all entry level of position of hotel 2.job description
3.job title
4.job summary
5.job responsibility

please help me please help due date na nito bukas ​

Answers

Answer: Please Rate + Thank + Brainliest

Explanation:

Sure, I can help you with that! Here's some information on entry-level positions in hotels, including job descriptions, job titles, job summaries, and job responsibilities:

Entry-Level Positions in Hotels:

Front Desk Clerk/ReceptionistHousekeeping StaffFood and Beverage Server/AttendantMaintenance Worker/TechnicianPorter/Bellhop

Job Description:

Front Desk Clerk/Receptionist: responsible for checking guests in and out, answering phone calls and emails, making reservations, and handling customer inquiries and complaints.Housekeeping Staff: responsible for cleaning guest rooms, common areas, and public spaces, replenishing supplies, and reporting any maintenance issues to the appropriate department.Food and Beverage Server/Attendant: responsible for taking food and beverage orders, serving guests, setting up and cleaning dining areas, and handling payment transactions.Maintenance Worker/Technician: responsible for performing routine maintenance tasks, such as repairing equipment and fixtures, painting, and cleaning.Porter/Bellhop: responsible for helping guests with their luggage, directing them to their rooms, and providing information about the hotel and its amenities.

Job Titles:

Front Desk Clerk/ReceptionistHousekeeping StaffFood and Beverage Server/AttendantMaintenance Worker/TechnicianPorter/Bellhop

Job Summary:

Front Desk Clerk/Receptionist: Provide excellent customer service to guests, check guests in and out, and handle guest inquiries and complaints.Housekeeping Staff: Ensure the cleanliness and comfort of guest rooms and public spaces, report maintenance issues to the appropriate department, and replenish supplies as necessary.Food and Beverage Server/Attendant: Provide excellent customer service, take food and beverage orders, serve guests, and handle payment transactions.Maintenance Worker/Technician: Perform routine maintenance tasks, repair equipment and fixtures, and keep the hotel in good condition.Porter/Bellhop: Provide assistance to guests with their luggage, direct guests to their rooms, and provide information about the hotel and its amenities.

Job Responsibilities:

Front Desk Clerk/Receptionist:Check guests in and outHandle phone calls and emailsMake reservationsHandle guest inquiries and complaints

Housekeeping Staff:

Clean guest rooms and public spacesReport maintenance issues to the appropriate departmentReplenish supplies as necessaryFood and Beverage Server/Attendant:Take food and beverage ordersServe guestsSet up and clean dining areasHandle payment transactions

Maintenance Worker/Technician:

Perform routine maintenance tasksRepair equipment and fixturesKeep the hotel in good condition

Porter/Bellhop:

Provide assistance to guests with their luggageDirect guests to their roomsProvide information about the hotel and its amenities

I hope this helps!

answered
Sita and Zoya are two friends
belonging to Hindu and Muslim
religion. They start a
business of handicrafts together. They decide to
open the factory in rural area and give
employment opportunities to local residents.
a) Which form of business organisation have they
opted?
1 SEE ANSWER

Answers

They have chosen the partnership business structure:

Describe a partnership:

In a partnership, parties who are referred to as business partners agree to work together to further their shared objectives. Individuals, companies, interest-based organizations, schools, governments, or combinations of these may be the partners in a partnership.

What is a partnership and what are its benefits?

If there are less than 20 people involved and restricted liability is not required, think about forming a partnership. One benefit of a cooperation is that: Two or more heads are preferable to one. Your company is simple to launch and has modest startup expenses. The business has access to extra funding.

Briefing: 

In small- and medium-sized businesses, partnerships are a common type of company structure. One individual is unable to manage the growing scale of the company on their own. Therefore, a partnership between two or more people is formed to conduct business. The issue with sole proprietorships is beginning to be solved by this type of firm.

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1. Analyse the benefits and challenges of establishing a company versus other forms of ownership​

Answers

Explanation:

Some of the various forms of business ownership include:

partnershipsole proprietorshiplimited liability company

The benefits of establishing a company (limited liability company):

owners asset are separated from any liability the company incurs > in sole proprietorship the owners personal asset can incur liability. excluded from federal income taxe.

The challenges:

requires high setup cost > this is not the case with sole proprietorship.raising capital for operations is diffficult

Two-thirds of a number is two more than one-half of another number. The sum of the number is 129. Find the numbers.​

Answers

Answer: 57 ; 72

Explanation:

Given information

2/3 of a number is 2 more than (1/2) of another number

Sum = 129

Set variables

Let x be the first number

Let y be the other number

Set system of equations

\(1)~\dfrac{2}{3} x=\dfrac{1}{2} y+2\)

\(2)~x + y=129\)

Eliminate fractions in the 1) equation

\(\dfrac{2}{3} x\times6=\dfrac{1}{2} y\times6+2\times6\)

\(4x=3y+12\)

Move x and y onto the same side

\(4x-3y=12\)

Current System

\(1)~4x-3y=12\)

\(2)~x + y=129\)

Multiply 3 on both sides in 2) equation

\(x\times3 + y\times3=129\times3\)

\(3x+3y=387\)

Current System

\(1)~4x-3y=12\)

\(2)~3x+3y=387\)

Add 1) equation and 2) equation together

\((4x - 3y)+(3x+3y)=(12)+(387)\)

Expand parenthesis and combine like terms

\(4x - 3y + 3x + 3y = 12 + 387\)

\(4x + 3x - 3y + 3y=399\)

\(7x=399\)

Divide 7 on both sides

\(7x\div7=399\div7\)

\(\Large\boxed{x=57}\)

Substitute the x value into one of the equations to find the y value

x + y = 129

(57) + y = 129

y = 129 - 57

\(\Large\boxed{y=72}\)

Hope this helps!! :)

Please let me know if you have any questions

In a private company's accounting system, inputs are __________ and outputs are _________. Multiple Choice marketing strategy-type information; sales data results of surveys on consumer satisfaction; accounts payables transactions such as sales, payroll, and other expenses; financial statements transactions such as the cash flow statement; payroll taxes

Answers

Answer:

Explanation:

transactions such as sales, payroll, and other expenses; financial statements

The correct answer is Inputs are accounts payables transactions such as sales, payroll, and other expenses; outputs are financial statements transactions such as the cash flow statement.

Here is a breakdown of the answer:

Inputs: These are the data that are entered into the accounting system. In a private company's accounting system, the inputs would typically include accounts payables transactions, such as sales, payroll, and other expenses.

Outputs: These are the reports and documents that are generated from the accounting system. In a private company's accounting system, the outputs would typically include financial statements, such as the cash flow statement.

The other options are not correct because they are not typically included in a private company's accounting system.

For example, marketing strategy-type information and results of surveys on consumer satisfaction is typically not included in the accounting system. Payroll taxes are also not typically included in the accounting system, as they are usually handled by a separate department.

Thus , accounts payables transactions and financial statements transaction is the correct options.

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The budget director of Royal Furniture Company requests estimates of sales, production, and other operating data from the various administrative units every month. Selected information concerning sales and production for February 2014 is summarized as follows:
a. Estimated sales of King and Prince chairs for February by sales territory:
The budget director of Royal Furniture
Compan
b. Estimated inventories at February 1:
The budget director of Royal Furniture
Compan
c. Desired inventories at February 28:
The budget director of Royal Furniture
Compan
d. Direct materials used in production:
The budget director of Royal Furniture
Compan

Answers

The budget director can analyze and plan the company's financial activities and make informed decisions on resource allocation and production goals.

In February 2014, the budget director of Royal Furniture Company collected estimates of sales, production, and other operating data from various administrative units. The information provided includes:

a. Estimated sales of King and Prince chairs for February, which are broken down by sales territory.
b. Estimated inventories at the beginning of February (February 1).
c. Desired inventories at the end of February (February 28).
d. Direct materials used in the production of the furniture.

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Trevor and Matt both work as farmhands and perform the exact same job tasks. Although they work on different farms, when comparing their wages, they determine that Matt makes $15 per hour, while Trevor only makes $12 per hour. What is most likely the reason for this difference in wages

Answers

The most likely reason Trevor and Matt have different salaries despite doing the same activities is that they work on different farms.

When a person is hired by another person to perform a job, they must sign a contract that establishes all the characteristics of the employment relationship that unites them. Aspects such as:

Work hoursSalaryWorkplaceBenefitsJob security

In this case, comparing the salary of Matt and Trevor it can be inferred that the difference in salaries is because each signed a different employment contract with their respective bosses. Therefore, despite doing the same job, they have different salaries.

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similarities between large scale and small scale retailers​

Answers

1) Wholesalers –
These are the organisations that buy and resell products to other resellers like retailers, other merchants or to industrial buyers, and not in significant amount to end users. They take title to the products they trade in. They buy the products in large quantities and break down the bulk basis the requirement for distribution to retailers, etc. They provide range of services to buyers as well as manufacturers like transportation, buying on credit, etc.


2) Retailers –
Retailers sell products/ goods to final consumers for consumption or use. Retailers buy the products from different sources like manufacturers, wholesalers, traders, etc. basis the need and want in the market. They are considered the final link with the consumer in the marketing/ distribution channel. Most of the retailing in retail stores though new concept of retailing called non-store retailing is becoming popular. It is direct selling to customers via infomercials, telecalling, internet selling, ecommerce, direct mail, personal selling, etc.

which form determines how much state income tax is withheld from your paycheck?

Answers

By completing Form W-4: An Employee's Withholding Allowance Certificate, you can let your employer know how much money should be taken out of your paycheck to cover federal paycheck taxes.

The federal government determines the paycheck taxes percentages that workers must pay. Payroll taxes or FICA (Federal Insurance Contributions Act) taxes are subtracted from your paycheck and include Social Security and Medicare taxes. Social Security taxes provide retirement and disability benefits for workers and their families. The Medicare tax, which also includes medical benefits, applies to all adults 65 years of age and over, as well as to some disabled people who are younger. It also applies to people with chronic renal failure who require dialysis or a transplant. Employers contribute to these payroll taxes in part.

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suppose you have developed a new product for you business.outlineany five steps in developing a rematch instrument​

Answers

Answer:

But I am too young to start a new business

_______ is a paid personal communication that tries to inform customers and persuade them to buy a product in an exchange.

Answers

Personal selling is a paid personal communication that tries to inform customers and persuade them to buy a product in an exchange.

What is personal selling ?

Personal selling, commonly referred to as face-to-face selling, is a sales technique where a single salesperson tries to persuade a consumer to purchase a product.

It is a type of advertising where the salesperson employs their knowledge and talents in an effort to close a deal.

However, the goal of personal selling is not always to convince a client to purchase a product. This strategy is frequently used by businesses to inform clients about new products.

Retail and direct-to-consumer channels are the two various ways that personal selling can be done.

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A man has his property listed with a broker. On June 23, a fire causes considerable damage to the property. On June 25, the owner revokes the listing. On June 29, the broker is deemed incompetent. Two days later, on July 1, the listing expires. On what date was the listing terminated

Answers

On June 29, the broker is deemed incompetent. Two days later, on July 1, the listing expires. On June 23 listing will be terminated.

How does this occur?

A listing agreement may be amended, but only with the written consent of all parties. A different broker is chosen by the seller to handle the listing.When the listing broker is still eligible to get a commission after the listing has expired.The Fifth Amendment of the United States Constitution states that "nor shall private property be seized for public use, without just compensation." We both believe that it is useful to remember the justifications behind the provision in order to comprehend it.

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write an explanation of how the iPhone goes from a design at Apple to a retail store shelf. Include at least four steps in the process.

Answers

The journey of the iPhone from designing at apple to retail stores includes sending the design to the manufacturing unit where the materials are selected, then these material is arranged based on the design then polishing and finishing took place, and at last shipped to different countries' outlets.

What is iPhone?

An iPhone is the latest smart device introduced by the organization named apple with unique features of advanced technology. This phone provides the features of a computer in the phone itself.

The journey of the iPhone from design at apple to retail store shelf includes-

Decision-making for material selectionDevelopment of Device body partsAssembly of body parts and finishing which includes glass finishingTransported to various outlets.

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11. Suppose that your favorite magazine, The Economist, costs $6 per issue and Peoples magazine costs $4 per issue. If you receive 20 utils when you read People, how many additional utils would you need to get from reading The Economist to prompt you to pony up the extra $2 to purchase it instead of People magazine

Answers

To determine how many additional utils a consumer would need to get from reading The Economist to justify the extra cost of $2, we would need to know the consumer's marginal utility for each magazine.

Assuming that the consumer has a marginal utility of 20 utils for the last issue of People magazine they read, we can estimate their marginal utility for The Economist by considering how much additional utility they would receive from reading it.

If reading The Economist provides the consumer with an additional 10 utils compared to reading People magazine, for example, then the consumer would need to gain at least 10 additional utils to justify the extra cost of $2. If the consumer values each additional util equally, this means they would need to gain at least $0.20 worth of additional utility from reading The Economist to justify the additional cost of $2.

However, it's important to note that marginal utility can vary from person to person and may not be easily quantifiable in monetary terms.

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Suppose two pre-owned cars have caught a buyer's eye: Car 1 has been driven 20,000 miles and
has fuel efficiency of 28 miles per gallon, while Car 2 has been driven 35,000 miles and has fuel
efficiency of 34 miles per gallon.
a. If the buyer is currently torn between the two cars and you have a higher profit margin
on Car 1, describe the type of additional car you should show them to maximize your
profit on this transaction. Draw a corresponding diagram to illustrate your answer.
b.
What bias are you exploiting?
C.
Does standard economics expect this reaction to the introduction of the third car?
Explain.

Answers

a. In order to maximize profit on this transaction and steer the buyer towards Car 1, you should show them an additional car that has lower fuel efficiency but a similar mileage as Car 2

b. The bias being exploited in this scenario is the contrast bias.

c. Standard economics would expect this reaction to the introduction of the third car.

How to explain the information

a. To maximize profit on this transaction and steer the buyer towards Car 1, you should show them an additional car that has lower fuel efficiency but a similar mileage as Car 2. This will create a contrast between Car 1 and the additional car, making Car 1 appear more appealing in terms of fuel efficiency.

b. The bias being exploited in this scenario is the contrast bias. By introducing an additional car with lower fuel efficiency, the buyer's perception of Car 1's fuel efficiency is enhanced, making it appear comparatively more attractive.

c. Standard economics would expect this reaction to the introduction of the third car. The contrast effect is a psychological bias that influences people's decision-making. In this case, by providing a car with lower fuel efficiency, the contrast bias creates a relative comparison that makes Car 1 seem more desirable, even though its fuel efficiency is lower than Car 2. This reaction aligns with the principles of consumer behavior and the influence of contextual factors on decision-making.

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