Answer:
N. Corporation
The effect on earnings in the year after the options are granted to executives is a reduction in the net income by $16 million because of the Compensation Expense that will be recorded.
The journal entry on December 31, 2021 (a year after) is:
Debit Compensation Expense $16,000,000
Credit Stock Options $16,000,000
To record compensation expense.
Explanation:
a) Data and Calculations:
Options grant date = January 1, 2021
Options granted = 12.0 million shares
Options vesting date = December 31, 2023
There are 3 years before the vesting date
Fair value of the options = $4
Therefore, Total Compensation Expense = Options granted*Fair value per option
= 12,000,000 * $4
= $48,000,000
Annual compensation expense from 2021 to 2023 = $48,000,000/3
= $16,000,000
price elasticity of demand for electricity
The price elasticity of demand for electricity reflects the sensitivity of electricity consumption to price changes.
The price elasticity of demand for electricity is a measure of the responsiveness of electricity consumption to changes in its price. It is calculated as the percentage change in quantity demanded divided by the percentage change in price.
Understanding the price elasticity of demand for electricity is important for policymakers, electricity providers, and regulators in making informed decisions.
In the short run, the price elasticity of demand for electricity tends to be relatively low or inelastic. This means that changes in the price of electricity have a relatively small effect on the quantity demanded.
Electricity is considered a necessary and essential good for many households and businesses, and there are limited substitutes available in the short run.
In the long run, the price elasticity of demand for electricity becomes more elastic. Consumers and businesses have more flexibility to respond to price changes by adjusting their behavior, investing in energy-efficient technologies, or switching to alternative energy sources.
The availability of substitutes and technological advancements play a significant role in increasing the elasticity of demand over time.
It is important to note that the price elasticity of demand for electricity can vary across different consumer segments and regions. Industrial and commercial consumers often have more options to adjust their electricity consumption patterns and tend to have a higher elasticity of demand.
Residential consumers, on the other hand, may have fewer alternatives and exhibit a lower elasticity of demand.
It helps policymakers and stakeholders anticipate the impact of price fluctuations and design effective policies related to pricing structures, subsidies, energy efficiency programs, and the promotion of renewable energy sources.
Understanding the price elasticity of demand for electricity is crucial for balancing economic, environmental, and social goals in the energy sector.
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You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company. Recently the firm invested in the development of K-W Vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about K-W brands. It is 2018. The system is populated with 3 years of historical data.
As brand manager for K-W’s Blue laundry detergent, you are tasked to lead the brand's turnaround. Use the Vision platform to to develop your strategy and grow Blue’s market share over the next 4 years.
The question is about the growing market share of Blue over the next 4 years.
Kelsey-White is an American multinational consumer goods company. It is 2018 and we have past 3 years of historical data. The data available must be a big data and needs to be sorted in order to find the trend and patterns visible to analyse the data of the past 3 years and draw marketing strategy out of it.
Along with the past data, new data is also required because the current market trend, pattern and customer choice for detergent can have severe impact on market and its products. Analyzing customer choice is important and that can be done through the customer surveys at super markets and providing free samples and then taking feedback from them.
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A brand strategy is a plan for the long term that addresses a path towards the development of a brand that is widely accepted, growth-oriented, has commercial value, in other words successful.
PURPOSE
the first step towards creating a great brand is to identify and pen down the goals / PURPOSE that the business must achieve. KW has requested that the brand manager should turn around the brand for the Blue Laundry Detergent.Now that is a vision. So for it to become a goal, it has to be re-written into a format that is clear, achievable, measurable, realistic, and time-bound. For example, in order to be considered a profitable brand, how much would K-W consider to be adequate in terms of income/profit generated at the end of 4 years? how many percent of the existing market share is K-W looking to take over?At this point, we already have a 3-year data collection on the product's historical performance. As the brand manager, we want to analyze the data to understand the nature of the market as it currently is. We will look into the data to find answers to the following questions:who were the largest buyers of this product in the last three years?can they be categorized by age, income range, geographical location, specific interests, occupation, etcwhat or who influences their buying decisions?What are the strengths of the brand? can this be improved upon and leveraged for ads?What are its weaknesses? can this be turned into strengths, and or reduced?What are the current opportunities/gaps in the market? We can get this information by reaching out to existing customers by way of research.who are the competition? what are the weaknesses in their products? What are their strengths?How do they price their products?CONSISTENCY
Armed with this information we will then proceed to DESIGN a brand that is CONSISTENT with the message that we want to communicate. So if for example, no other product in the market has a detergent that disinfects, we can build this into our message for the new brand of K-W Blue detergent.An example of that message would be that "K-W Blue Detergent" is cheaper, better, and disinfects.
Once the message is clear, the brand can them be designed using a Style guide. A style guide gives the consumer information about the business. It also makes it easy for the brand to be recognized. Remember, the key objective here is CONSISTENCY.
EMOTIONS
It is impossible to build a successful brand if that brand is not designed to
be desired. For example, when people think about a Bentley, they think about a certain kind of lifestyle. So when people want to associate with that kind of lifestyle and they are about to make a buying decision, they think of a Bentley.
EMPLOYEES
The first clients who must buy into the brand being created is the employees. They are the first "advangelists". They are also involved in the creation process so it is critical to get their buy-in.
If the employees think that a brand/brand strategy won't fly. It won't.
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D. Describe ONE (1) effect of inflation.
Answer:
Inflation erodes purchasing power or how much of something can be purchased with currency.
Explanation:
I got yu homes
Match each CRM technique with its description
-RFM
-loyalty programs
-clickstream analysis
offers discounts or free items to customers
who keep coming back
calculates a customer's most recent visit,
the frequency of visits, and annual spending
discovers through data mining what customers
have in common to predict behavior
tracks every image, link, or object that
a customer clicks
clustering
A loyalty program is a type of marketing strategy that aims to keep customers coming back to a business or using its services.
What precisely is RFM examination (recency, recurrence, and money related)?RFM analysis is a marketing strategy that uses a quantitative ranking and grouping of customers based on the recency, frequency, and monetary total of their most recent transactions to identify the best customers and carry out targeted marketing campaigns.
What levels of clickstream investigation are there?Clickstream investigation, which is a kind of Web examination (see a different section), is the following and examination of site visits. Clickstream investigation ordinarily screens and measures site movement by using the Internet server log records, regardless of the way that there are different techniques for gathering this information.
Two levels of clickstream analysis are possible: traffic analysis and an examination of online businesses.
tracks each image, link, or object clicked by a customer- clickstream analysisgives away free or discounted items to repeat customers.- loyalty programsdetermines a customer's most recent visit, the number of visits, and the amount spent annually- RFMuses data mining to discover what customers- clusteringLearn more about RFM analysis: https://brainly.com/question/28537349
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A Georgia state law requires the use of contoured rear-fender mudguards on trucks and trailers operating within Georgia state lines. The statute further makes it illegal for trucks and trailers to use straight mudguards. In approximately thirty-five other states, straight mudguards are legal. Moreover, in Florida, straight mudguards are explicitly required by law. There is some evidence suggesting that contoured mudguards might be a little safer than straight mudguards.
a. Discuss whether this Georgia statute violates any constitutional provisions.
b. State the law, define it apply it and make your conclusion. Richard is an employee of the Dun Construction Corp. While delivering materials to a construction site, he carelessly backs Dun's truck into a passenger vehicle driven by Green. This is Richard's second accident in six months. When the company owner, Dun, learns of this latest accident, a heated discussion ensues, and Dun fires Richard. Dun is so angry that he immediately writes a letter to the union of which Richard is a member and to all other construction companies in the community, stating that Richard is the "worst driver in the city" and that "anyone who hires him is asking for legal liability". Richard files a suit against Dun, alleging libel on the basis of the statements made in the letters. Discuss the results.
Answer: Defamation.
Explanation:
The state has the power to make laws which protect, and maintain the order and general safety of its citizens. The state of Georgia has found that contoured mud glass are safer unlike straight mud glass. The state statue has the potential of affecting trade and commerce because this trucks are used in the haulage of goods and services from one state to another.
B. Defamation.
what Dun has done is a defamation of character on the part of Richard. This is because of the words used in Dun letters sent to the union Richard belonged to and other constirction company’s was intended to Harm the reputation and values Richard has worked hard to achieve.
Economic growth results in an improved what?
Economic growth results in an better standard of living.
What is Economic growth?A country's economy is said to be growing when the value of its goods and services rises, generating more revenue for companies. Consequently, stock prices increase. This provides businesses with money to expand and recruit more workers. Incomes increase as more jobs are created.
Real GDP growth, or the value of national output, income, and expenditure, is a measure of economic growth. The main advantage of economic growth is a rise in living standards, which translates into higher real wages and the capacity to invest more money in sectors like health care and education.
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How does demand affect supply in the season of inflation in the labor market
Question 26
You purchase 50 shares of stock for $50 each. You receive dividends each year for
years of $2 per share. After 5 years, you sell the stock for $52.50 per share. What is
your return on investment in dollars?
Your return on investment in dollars, based on the amount of dividends received, and the selling price per share, is $625
How to find the return on investment?Your return on investment in dollar terms can be found by the formula:
= Dividends received + Capital gains
The Dividends received per year from each share was:
= Number of shares x Dividends per share per year
= 50 shares x 2 per share
= $100
The Dividends received in five years of holding the shares are:
= Number of years x Dividends received in total per year
= 5 x 100
= $500
The capital gains per share are:
= Selling price per share - Buying price per share
= 52.50 - 50
= $2.50
The capital gains on all the shares is:
= Capital gain per share x Number of shares
= 2.50 x 50
= $125
The total return on investment in dollars is:
= 500 + 125
= $625
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Looking at the graph, if price was $2.20 per gallon and decreased to $1.60 per gallon, how does quantity supplied of gasoline change?
A. 640 million gallons to 720 million gallons
B. 720 million gallons to 600 millions gallons
C. 720 million gallons to 640 million gallons
If the price decrease from $2.20 to $1.60 the quantity will decrease as well from c. 720 million gallons to 640 million gallons.
What is supply?Supply is the amount of products, goods, or services that are offered and available to consumers at each level price in a certain period of time.
The graph or curve of supply is always from the left bottom to the right top, it indicates if the price increases the quantity will increase as well. The given graph tells us the amount of offered product at each level price.
If looking at the graph, we can know at the price of $2.20 the quantity supplied is at 720 million, and at the price of $1.60 the quantity supplied is at 640 million. So option C is correct to describe the change of quantity supplied of gasoline.
Your question is incomplete, but most probably your full question was
(image attached)
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Your company, CSUS Inc., is considering a new project whose data are shown below. The required equipment has a 3-year tax life. Under the new law, the equipment used in the project is eligible for 100% bonus depreciation, so the equipment will be fully depreciated at t = 0. The equipment has no salvage value at the end of the project’s life, and the project does not require any additional operating working capital. Revenues and operating costs are expected to be constant over the project's 10-year expected operating life. What is the project's Year 4 cash flow?
The project's Year 4 cash flow, CF, is just the same as the Year 3 cash flow, CF.
What is the project's Year 4 cash flow?The project's estimated working life is 10 years, during which time income and operating expenses are anticipated to remain stable. We are unable to compute the precise quantities of income and costs because we are not provided with this information. Instead, we'll presump that the project will produce a steady annual cash flow (CF) for the course of its ten-year lifespan. We do not need to account for any depreciation costs for the project because the equipment is depreciated at time zero. The yearly cash flow generated by the endeavor, which we'll assume is CF, will be equal to the cash intake in Year 4 of the project. All operating expenses related to the project in that year, in addition to any taxes that must be paid, will be included in the cash outflow in Year 4. We are unable to compute the particular operational costs or tax rates because we are not given this information. Instead, we'll assume that the project's constant yearly cash flow includes the operational expenses and taxes.
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Which of the following is NOT an example of piggybacking?
Tea and coffee
Cereal and milk
DVD and a DVD player
Razor and razor blades
Answer:
tea and coffee
cereal and milk
razor and razor blades
Explanation:
Piggybacking is also refered as wifi-squatting
Samuel Nguyen was seriously injured in a skiing accident that broke both his legs and an arm. His medical expenses included 6 days of hospitalization at $800 a day, $5,600 in surgical fees, $3,800 in physician's fees (including time in the hospital and seven follow-up office visits), $360 in prescription medications, and $1,600 for physical therapy treatments. All of these charges fall within customary and reasonable payment amounts.
The total cost of Samuel Nguyen's medical expenses is: 6 days of hospitalization at $800/day = $4,800 Surgical fees = $5,600 Physician's fees = $3,800 Prescription medications = $360 Physical therapy treatments = $1,600 Total = $16,160.
All of these charges fall within customary and reasonable payment amounts, meaning that they are considered reasonable and appropriate for the services rendered.
However, it's worth noting that these expenses can vary greatly depending on the location, type of injury, and other factors, and that not all medical expenses may fall within customary and reasonable payment amounts.
It's important for individuals to carefully review their medical bills and insurance coverage to ensure that they are being charged appropriately and are not being overcharged.
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Highlighting the main points of a text is useful. True False
Briefly summarize the concept of the division of labour. What does Smith think is good about the division of labour?
Answer:
the division of labor was a way to make laboring the old times more fair in a way
Explanation:
Can someone else help me solves this question please?
The information regarding the cash and account details has been used to prepare the necessary account.
How to explain the informationJan. 1: Cash $18,000, Notes Payable $18,000
Jan. 5: Cash $6,000, Sales Revenue $6,000
Jan. 5: Cash $360, Sales Taxes Payable $360
Jan. 12: Unearned Service Revenue $11,000, Service Revenue $11,000
Jan. 14: Sales Taxes Payable $8,100, Cash $8,100
Jan. 201: Accounts Receivable $31,690, Sales Revenue $30,500, Sales Taxes Payable $1,190
Jan. 31: Salaries and Wages Expense $96,000, Social Security Tax Payable $7,344, Medicare Tax Payable $1,728, Federal Income Tax Payable $5,086, State Income Tax Payable $1,526, Salaries and Wages Payable $79,316
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what are 2 different types of budgets and discuss how they complement each other?
There are two main types of budgets: operational budgets and financial budgets.
Operational budgets are used to plan and monitor the day-to-day operations of a business, and typically cover a period of one year. These budgets include items such as revenue projections, production costs, and operating expenses. Operational budgets are crucial for ensuring that a business stays on track and meets its operational goals. Financial budgets, on the other hand, are focused on the long-term financial health of a business. They include items such as capital expenditures, financing costs, and cash flow projections. Financial budgets are used to help businesses plan for the future and make strategic decisions about investments and growth. These two types of budgets complement each other by providing a comprehensive view of a business's operations and financial health. Operational budgets help to ensure that day-to-day activities are aligned with the overall goals of the business, while financial budgets provide a roadmap for achieving long-term success. By using both types of budgets, businesses can make informed decisions about resource allocation, identify potential risks, and maintain a strong financial position over the long term.
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Suppose the following table reflects the total satisfaction (utility) derived from eating slices of pizza. Calculate the marginal utility of each slice of pizza and answer two questions about marginal utility.a. What is the marginal utility of each slice of pizza? Instructions: Complete each of the seven yellow cells below. Enter your responses as a whole number. Indicate negative responses with a (-) negative sign.Quantity Consumed Total Utility Marginal UtilityNo slices 0 -First slice 25 Second slice 50 Third slice 75 Fourth slice 90 Fifth slice 103 Sixth slice 100 Seventh slice 90 b. Marginal utility first diminishes with slice numberc. Marginal utility first turns negative with slice number
Answer:
a)
quantity consumed total utility marginal utility
0 0 0
1 25 25
2 50 25
3 75 25
4 90 15
5 103 13
6 100 -3
7 90 -10
b) slice number 4
c) slice number 6
Explanation:
The law of marginal utility states that as the total number of units consumed increases, the utility yielded by consuming one more unit decreases.
I WILL GIVE BRAINLEIST
In what ways do federal, state, and local regulatory agencies play a role in the hospitality and tourism industry, specifically the recreational sector? Identify and describe one example for each agency, evaluating the ways in which this agency impacts the hospitality and tourism industry by using your example as a framework.
What are three influences that led to the development of amusement parks and theme parks? Evaluate and describe some of the ways that these influences helped shape modern amusement and theme parks.
Imagine that you are looking to hire someone for a park ranger position. What characteristics or skills would you look for in the candidates? Why?
Shelly is accompanying her dad to work for a few days over summer break. Her dad is a theme park manager. What are some tasks, duties, and things that Shelly might observe her dad doing over these few days while she is with him at work?
Answer:
its only my opionion
Explanation:
local and state stakeholders and partners, with some assistance from federal groups. The realization of what federal agencies can and cannot do has led to new approaches. One example is community-based disaster preparedness (CBDP), which is increasingly used as a general framework for promoting local-level capacity building.
The hospitality industry is thought to have the biggest positive socioeconomic effects on employment, living standards, tax collections for state and municipal governments, and local retail sales growth.
What is hospitality?The term "hospitality" refers to the relationship that exists between a host and a guest in which the host accords the guest some measure of goodwill. This includes the welcoming and entertaining of guests, visitors, or strangers.
Medieval European pleasure gardens, industrialization, and world fairs are three factors that influenced the growth of amusement parks and theme parks. They contributed to the development of modern theme parks and amusement parks by introducing concepts of enjoyment and technological advancements that made mechanical rides possible.
The characteristics or skills for a park ranger will be:
Physical fitness to work outdoors. Strong communication skills.A willingness to help people and conservation efforts.Shelly can ensure all parts of the park are operating effectively in terms of staff and equipment and oversee the effective application of health and safety regulations and risk assessment to ensure a safe environment for park employees and the public
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Name the different types of stock account
Answer:
Cash accounts. The traditional brokerage account is a cash account, which also is known as a Type 1 account. ...
Margin accounts. You don't have to have as much cash on hand to buy stock when you open a margin account. ...
Options. ...
IRAs and other retirement accounts.
Explanation:
Question 8 of 10
Which of the following best describes what capital contributes to production?
• A. Energy from the environment to fuel production.
•
B. Human effort and ideas that drive production.
• C. Resources taken from the Earth to supply production.
D. Resources created by humans to aid production.
Economics and personal finance
As the resources created by humans to aid production. The capital contributes to production. Thus option (D) is correct.
What are resources?The word resources are defined as, the economically possible, and culturally sustainable that assist us to satisfy our needs and desires are referred to as resources. Resources are divided into two types based on their availability.
As there are certain capital contributors in production such as human capital is the best resource in the capital. As on the other hand, physical resources are also included in the human capital.
Therefore, The right option (D) is correct.
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XYZ Corporation purchases 3,000 shares of its $50 par value common stock for $180,000 cash on July 1. It will hold the shares in the treasury until resold. On November 1, the corporation sells 1,000 shares of treasury stock for cash at $70 per share. Journalize the treasury stock transactions.
The journal transactions for treasury stock:
Date. Particulars. Debit($). Credit($)
Jul-01. Common stock. 150000
Paid up
capital excess
of par. 30000
Bank 180000
(Being 3000 shares purchased)
Nov-01. Bank. 70000
Common stock 50000
Paid up capital
excess of par. 20000
(Being 1000 shares issued from treasury
stock)
What is a journal entry?
The act of maintaining or creating records of any transactions, whether they are financial or not, is known as journaling.
An accounting journal lists transactions and displays a company's debit and credit balances. The journal entry may have many entries, each of which is either a credit or a debit. The journal entry is deemed to be imbalanced if the total of the debits does not match the total of the credits.
Journal entries can list one-time or ongoing events, such bond amortisation or depreciation. Accounts payable normally has its own subledger that indirectly impacts the main ledger, and journals entries in accounting software are typically entered using a distinct module from those. Consequently, journal entries immediately alter the balances of the accounts on the general ledger. An accurate date, the amount(s) that will be debited, the amount that will be credited, a description of the transaction, and a special reference number are all required for a journal entry to be correctly documented (i.e. check number).
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XYZ Corporation purchases 3,000 shares of its $50 par value common stock for $180,000 cash on July 1. It will hold the shares in the treasury until resold. On November 1, the corporation sells 1,000 shares of treasury stock for cash at $70 per share. Journalize the treasury stock transactions.
How does context influence your communication? Consider the language and culture people grew up with, and the role these play in communication styles?
Daily communication is highly influenced by the context in which it develops due to the cultural aspects of society.
What is communication?Communication is a process by which an individual or group transmits a message to one or more recipients. Human communication is a complex process influenced by different factors such as:
The cultural context.The thought of the sender.The receiver's interpretation.The cultural context plays a fundamental role in communication because some concepts or expressions have different senses or meanings in different societies.
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Baker Industries’ net income is $26000, its interest expense is $5000, and its tax rate is 45%. Its notes payable equals $27000, long-term debt equals $70000, and common equity equals $260000. The firm finances with only debt and common equity, so it has no preferred stock. The data has been collected in the Microsoft Excel Online file below. Open the spreadsheet and perform the required analysis to answer the questions below.
ROE =
ROIC =
ROE (Return on Equity) = Net Income / Total Equity
Total Equity = Common Equity + Long-Term Debt + Notes Payable = $260000 + $70000 + $27000 = $333000
ROE = $26000 / $333000 = 0.0779 or 7.79%
ROIC (Return on Invested Capital) = (Net Income + Interest Expense) / (Total Debt + Total Equity)
Total Debt = Long-Term Debt + Notes Payable = $70000 + $27000 = $97000
ROIC = ($26000 + $5000) / ($97000 + $333000) = 0.0598 or 5.98%
Note: The ROE represents the return that the equity owners receive on their investment in the company, while the ROIC represents the return that the company is generating on all its capital investments, including both debt and equity.
Hope this helps,
- Jeron :- )
principles of accounting
Answer:
Accrual principle
Matching principle
Historic cost principle
Conservatism principle
Principle of substance over form
Name and explainations of 2 CSR/CSR initiatives that Woolworths carries out
Woolworths introduced The Good Business Journey in 2007 as a long-term initiative as part of their corporate social investment (CSI) plan. My Village My School Woolworths' educational program, etc.
What are CSR initiatives ?Woolworths is also funding a trial program for nutrition and a WASH (water, sanitation, and hygiene) program.
The program trains community members who volunteer to handle food in the safe and hygienic preparation of nutritious lunches for kids.
According to Schreuder, Woolworths has been successful in providing high-quality goods, convenience, and quick service while rapidly growing, including a growing presence in gas station forecourts.
This demonstrates that, when given the option, people are willing to pay extra for high-quality goods.
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Foundation
QUESTION 8 / 10
Which of the following statements is TRUE about payday loans?
Answer:
what are the answer choices
You currently have $10,000 in your 401k plan. Your plan experiences a 20% GAIN the first year followed by a 20% LOSS in the second year. What is the value of your 401k plan at the end of 2 years
Answer:
9600
Explanation:
when we talk about a 20% gain, it means that the value of the fund had to rise to
1 + 20%
= 1 + 0.20
= 1.20
when we talk about a 20% loss, it also ,means that there was a 1 - 20% drop
1 - 0.20
= 0.80
therefore the value of your 401k plan at the end of the second year would be gotten by:
10000 x 1.20 x 0.80
= 9600
thank you
When searching for information on a potential employer, you should look in the following places: Responses Occupational Outlook Handbook Occupational Outlook Handbook local library local library company’s Web site company’s Web site Chamber of Commerce Chamber of Commerce
When conducting research on a potential employer, there are several places where you can look for information. One of the first places to start is the company's official website, as it will provide you with information on the company's history, products or services, mission, and values.
You can also check out their social media presence to see how they engage with their customers, partners, and employees.
Another useful resource is the Occupational Outlook Handbook, which can provide you with information on job descriptions, salary expectations, and job outlooks for various occupations. Additionally, you can visit your local library to access business directories, industry reports, and other relevant publications. You may also consider reaching out to your local Chamber of Commerce to gather information on the company's community involvement, reputation, and overall performance. You can also search for reviews and ratings on job search websites such as Glassdoor, Indeed, and LinkedIn. By gathering information from these sources, you can gain a better understanding of the company's culture, values, and goals, and determine whether it is a good fit for your career aspirations.
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briefly explain the tradr barriers that the local company might face when entering the neighboring country
Answer:
In these cases, a firm might enter into a strategic alliance with a local company or even with the government itself. A strategic alliance is an agreement between two companies (or a company and a nation) to pool resources in order to achieve business goals that benefit both partners. Barriers to entry in financial services markets include licensure laws, capital requirements, access to financing, regulatory compliance and security concerns. Although the amount of trade barriers have diminished due to free-trade agreements and other similar measures, the everyday differences in the laws of foreign countries can influence the profits and overall success of a company doing business transactions abroad.
Does this work if so....can i have brainliest when possible!!
When giving feedback, you should get directly to the point.
True
or
False
Answer:
It is completely false
Explanation:
Because you should first tell the reason