The major factors identified in the text that are changing today's marketing communications landscape are digital transformation, mobile marketing, big data and analytics, and influencer marketing.
1. Digital Transformation: The rise of digital technology has fundamentally changed how businesses communicate with their customers. Traditional marketing channels, such as television and print advertisements, have been complemented and, in some cases, replaced by online platforms.
Companies now rely heavily on social media, email marketing, content marketing, and search engine optimization (SEO) to reach their target audience.
Email marketing enables businesses to send personalized messages and offers to their subscribers, while content marketing involves creating valuable and informative content to attract and retain customers.
2. Mobile Marketing: The widespread use of smartphones has significantly impacted marketing communications. With the advent of mobile apps, companies can now reach their customers anytime and anywhere. Mobile marketing involves strategies such as mobile advertising, in-app advertisements, and mobile-responsive websites.
For instance, companies can utilize location-based marketing to send targeted offers and promotions to customers when they are in close proximity to their physical stores. Mobile-responsive websites ensure that the user experience is optimized for mobile devices, allowing customers to easily access information and make purchases on their smartphones.
3. Big Data and Analytics: The availability of vast amounts of data has revolutionized marketing communications. Companies can now gather and analyze data on consumer behavior, preferences, and purchasing patterns to make data-driven decisions.
For example, by analyzing customer data, companies can personalize their marketing messages and offers, ensuring that they are more relevant to individual customers. Additionally, data analytics allows businesses to measure the effectiveness of their marketing campaigns and make adjustments as needed.
4. Influencer Marketing: Influencer marketing has gained significant traction in recent years. Companies collaborate with influencers, who have a large following and influence over their audience, to promote their products or services.
For instance, a beauty brand may partner with a popular beauty influencer to showcase their products in a video or a social media post. This form of marketing allows companies to leverage the trust and credibility that influencers have built with their followers, reaching a wider audience and potentially driving more sales.
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Parra Company completed its income statement and comparative balance sheet for the current year and provided the following information:
Required:
Present the operating activities section of the statement of cash flows for Parra Company using the indirect method.
To present the operating activities section of the statement of cash flows for Parra Company using the indirect method, we need to adjust the net income by accounting for non-cash items, changes in working capital, and other operating activities.
Here is an example of how the operating activities section might look:
Operating Activities:
Net income $XXX
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation expense XXX
Amortization expense XXX
Increase in accounts receivable (XXX)
Decrease in inventory XXX
Decrease in prepaid expenses XXX
Increase in accounts payable XXX
Increase in accrued expenses XXX
Net cash provided by operating activities $XXX
In this section, we start with the net income and then make adjustments to account for non-cash expenses like depreciation and amortization. We also include changes in working capital accounts, such as accounts receivable, inventory, prepaid expenses, accounts payable, and accrued expenses. The final figure represents the net cash provided by operating activities for the period.
Note that the values in the adjustments will depend on the specific amounts provided in the information given for Parra Company.
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What phrase is not an example of using action verbs as key words?
Specialized in product order management
Created new programming
Successful professional
Helped managed associates on the floor
The phrase "successful professional" is not an example of using action verbs as key words.
Action verbs are words that describe actions taken by the subject, and they are often used in resumes or job applications to demonstrate specific skills or accomplishments. In the given phrases, "specialized in product order management" and "created new programming" are examples of using action verbs as key words because they describe specific actions taken by the subject.
"Helped managed associates on the floor" also includes an action verb, "managed," which describes a specific task the subject completed. However, "successful professional" is not an action verb and does not describe a specific task or accomplishment.
While it is important to highlight one's success in a professional setting, this phrase does not provide any specific information about the actions taken by the subject to achieve success. In summary, when crafting a resume or job application, it is important to use action verbs as key words to highlight specific skills and accomplishments.
This will help demonstrate your qualifications and make you stand out as a candidate.
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Have you ever purchased something based on the recommendation of a social media influencer? If so, explain what you purchased, who the influencer was, and why their recommendation mattered. If not, how have you avoided the urge to buy based on social media?
Answer:
I actually bought the benefit cosmetics roller lash mascara because of an IG influencer's high rating of the product. I don't remember exactly who the influencer was, but she was very popular. I trusted her reccomendation because of her popularity and status. I ended up disliking the mascara, and now I usually only get reccomendations from people I actually know.
Explanation:
Hope this helps!
Pricing a) How do you set retailer’s prices? (
b) What is price differentiation? Give examples of price differentiation (of a grocery store or any type of other retailer by your choice). )
c) What is price matching? Why do retailers price match? What are the benefits for the consumer?
a) Setting a retailer's prices involves considering various factors such as costs, competition, target market, positioning, and desired profit margin. Retailers typically analyze their costs including sourcing, transportation, storage, and operational expenses.
b) Price differentiation, also known as price discrimination, is the practice of setting different prices for the same product or service to different customer segments based on their willingness to pay.
c) Price matching is a policy where retailers guarantee to match or beat the prices offered by their competitors for the same product.
a) They also assess the pricing strategies of their competitors and aim to offer competitive prices. Understanding the target market's willingness to pay and price sensitivity is crucial. Retailers may also consider their brand positioning and the value they offer to customers. Ultimately, a combination of cost-based, competitor-based, and customer-based pricing approaches is used to determine the final retail prices.
b) This strategy allows retailers to capture more value from customers who are willing to pay higher prices while still attracting price-sensitive customers with lower prices. An example of price differentiation in a grocery store could be offering loyalty card discounts or personalized coupons to loyal customers, while also providing discounted prices for generic or store-brand products compared to premium branded items.
c) Retailers engage in price matching to stay competitive and retain customers. By offering price matching, retailers ensure that customers do not have to shop elsewhere to get the best deal. Benefits for consumers include saving money by getting the lowest available price without the need for additional store visits, the convenience of one-stop shopping and increased trust and loyalty towards the retailer. Price matching also encourages healthy competition among retailers, leading to lower prices and better deals for consumers.
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How can you use these questions to help you better develop your own leadership skills? Explain
Answer:
I can use these questions to help me better develop my own leadership skills by setting long-term goals. I think goals could really help in the future and if we complete them, that is even better. By setting long-term goals, you can prepare and plan for the future.
Explanation:
Hope this helps.
Genes can be turned on or turned off; not all genes are active at one time.
O False
O True
Answer:
False
Explanation:
explanation
Differentiate between the classifications of products. Which of
the following is an example of a specialty good or service?
Different classifications of products are classified as convenience goods, shopping goods, specialty goods and unsought goods. An example of a specialty good or service is a luxury car.
What's Specialty goodsSpecialty goods are those which have unique characteristics or brand identification, rather than a particular function or composition.
Specialty goods or services are unique or have a brand identification, rather than a particular function or composition. They are generally high in price and of high quality, with many options available. Luxury cars, high-end fashion items, and unique jewelry are examples of specialty products.
Your question is incomplete but most probably your full question was:
Differentiate between the classifications of products. Which of the following is an example of a specialty good or service?
Busluxury carPublic serviceFoodLearn more about specialty good at
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Which type of product advertisement can be used to sell a company’s product when two or more other companies are selling the same product?
Answer:competitive advertising
Explanation:
I’m not for sure but I think that might be the answer
Answer: competitive advertising
Explanation:
if on online course it is what was right
A factor of production that cannot be used outside of a particular sector of an economy is a(an) Group of answer choices mobile factor. variable factor. import-competing factor. export-competing factor. specific factor.
A factor of production that cannot be used outside of a particular sector of an economy is a specific factor. Option E is the correct answer.
According to the specific factor model, an economy produces two items utilizing two elements of production—labour and capital—in a highly competitive market. It is generally accepted that one of the two components of production, capital, is industry-specific. It cannot move at all, in other words. Option E is the correct answer.
It is expected that the specific factor, labor, may move freely and inexpensively between the two industries. Given that capital is stationary, it is reasonable to infer that the capital in the two industries is distinct and cannot be substituted for one another in production. It seems reasonable, according to this understanding, to think that there are actually three production factors: labor, specific capital in industry one, and specific capital in industry two.
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The complete question is, "A factor of production that cannot be used outside of a particular sector of an economy is a(an)
A. mobile factor.
B. variable factor.
C. import-competing factor.
D. export-competing factor.
E. specific factor."
The HR manager is considering giving more full-time contracts. Would you recommend Top Hotels offer more employees full-time contracts? Justify
your answer.
Answer:
Yes
Explanation:
Yes, I would recommend offering more employees full-time contracts. This is because having employees that know the ins-and-outs of a company is extremely valuable. These employees are able to function with less supervision and think ahead in order to prevent problems before they occur, as well as solve current situations quickly and efficiently. By working full-time they ultimately grow with the company and are able to progress faster. This is incredibly valuable for a company and can greatly increase profits in both the short-term and long-term
cafeteria benefits: a. provide employee discounts in company or area eating establishments b. allow an employee to choose customized benefits from the benefits offered by their employer c. allow employers to avoid paying social security contributions for employees d. are less costly for employers because all employees are covered under the same benefit programs
This is the cafeteria benefits is allow an employee to choose customized benefits from the benefits offered by their employer .
What is meant by cafeteria benefit?A cafeteria plan is an employee benefit programme that offers a selection of pre-tax perks to employees. Employees are permitted to contribute a percentage of their gross income prior to calculation and deduction of any taxes.
A cafeteria plan is a unique written policy that a company maintains for its staff and that conforms with the requirements of Internal Revenue Code section 125.. It gives participants the chance to get specific benefits before to taxes. They make the administration of the plans more difficult.
These strategies are frequently more adaptable than others.
Pre-tax benefits for employees include retirement plans, insurance coverage, and assistance with life events.
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What are the four key characteristics essential to an effective guiding coalition? Select one.
Question options:
Position power, expertise, credibility, and leadership
Authority, expertise, credibility, and leadership
Position power, expertise, opportunity, and leadership
Position power, expertise, credibility, and brand
The four key characteristics essential to an effective guiding coalition are: Position power, expertise, credibility, and leadership.
A guiding coalition is a small group of people who have the ability to influence the whole organization and lead change from the front. It is critical to have a guiding coalition as it is a driving force for the organization's change efforts. A coalition is a group of people who are responsible for leading and guiding the change process.
The four key characteristics essential to an effective guiding coalition are as follows:1. Position Power: The guiding coalition should comprise people who have a position of power and can make decisions in the organization.2. Expertise: The guiding coalition should have members who possess the skills and expertise to lead change efforts. These skills may include knowledge of organizational structures, policies, procedures, and technical knowledge of the business.
3. Credibility: The members of the guiding coalition should be credible and have a track record of successful leadership. They should be respected and have the trust of other members of the organization.4. Leadership: The guiding coalition should have strong leaders who can motivate others, set the direction, and drive change efforts effectively. Leadership skills such as visioning, communication, and team-building are essential to an effective guiding coalition.
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Things you must need to survive are
A.wants
B.economies
C.needs
D.resources
Answer:
your answer is c, needs, pls mark brainliest
Explanation:
Answer:
Answer is C, needs because one cannot live without them.
please mark me, brainliest
what are the syptoms for neat freak
when you try to keep everything 100% clean
evaluate the process used to determine credit scores do you think its fair why or why not
how do the five C's fit to determine of a credit score
Answer:
The five Cs of credit are character, capacity, capital, collateral, and conditions. ... as the Fair Isaac Corporation), a leading credit evaluation firm, uses the information ... good credit score and credit reports play in securing a loan, it's worth considering
Explanation:
Hope this helps. Also can u give me brainliest?
eliza works for a company that sees itself as an environmentally friendly business with a social conscience. however, in the day to day operations of the organization eliza observes countless examples of resource waste, worker exploitation, and a single-minded focus on profits above all else. in contrast to the way the company sees itself, the way it actually operates is indicative of its .
In this scenario, the way the company actually operates is indicative of its "values." A company's values are the principles, beliefs, and standards that guide its actions and decision-making.
They shape the culture of the organization and determine how it interacts with its employees, customers, and the wider community. In Eliza's case, the company sees itself as environmentally friendly and socially responsible, but its actions tell a different story. The resource waste, worker exploitation, and focus on profits over all else suggest that the company's values are centered on efficiency and profitability, rather than environmental sustainability and social responsibility. This gap between the company's self-image and its actual values can lead to a loss of trust and credibility with employees, customers, and other stakeholders.
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3
Roscoe is helping his cousin redesign her family room. They work together to select a white leather couch, two white brocade chairs, and a large
white rug. They pick out some white throw pillows with different textures--some are knitted, and others are linen. Which BEST describes the
color scheme that Roscoe is creating?
A.
monochromatic
B.
complementary
OC.
primary
D.
analogous
Kk
Answer: Monochromatic
Explanation: Mono = 1, Chromatic = color: Everything is white.
A city government uses eminent domain to seize property for a new public high school complex. Which of the following statements best explains a potential positive externality?
Answer:hi
Explanation:
The format for the equation of a circle is (x-h)^2+(y-k)^2=r^2, where (h,k) is your center and r is your radius. All we have to do is substitute the correct values, giving us the equation (x+2)^2+(y-1)^2=4
Q1.
Your company invested $500,000 five years ago that is now worth $1476732.
What is the annual interest rate that the company earned on compound interest basis.
Note: Provide your answer rounded to one decimal place WITHOUT the $ sign (ex: 23,4).
Q2.
How long does it to take double an investment if the investment pays only simple interest at the rate of 14 % per year?
: The annual interest rate that the company earned on the compound interest basis is 10.2%.Explanation:Given thatThe present value of the investment (PV) = $500,000The future value of the investment (FV) = $1,476,732n = 5 yearsRate of interest (r) = ?We need to find the annual rate of interest earned by the company on the compound interest basis.
So we use the formula for compound interest and solve for the rate of interest.r = [(FV / PV)^(1/n) - 1] * 100Putting the values in the formula, we get,r = [(1,476,732 / 500,000)^(1/5) - 1] * 100r = 10.2%Therefore, the annual interest rate that the company earned on the compound interest basis is 10.2%Q2.Main Answer: It will take 5 years to double an investment if the investment pays only simple interest at the rate of 14% per year.
Explanation:We know that the formula to calculate the amount of simple interest is given by:I = (P * r * t) / 100WhereI = Simple InterestP = PrincipalR = Rate of interestT = TimeThe amount A = P + IFor doubling the investment, the amount will be twice the principal.So, A = 2PA = P + (P * r * t) / 100Putting the values in the formula, we get,2P = P + (P * 14 * t) / 1002P - P = (P * 14 * t) / 100P = (P * 14 * t) / 100t = 100 / 14t = 7.14 yearsTherefore, it will take 7.14 years to double the investment if the investment pays only simple interest at the rate of 14% per year.Rounding off to 1 decimal place, we get,t = 7.1 years (approx)
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advantages and disadvantages of signing an online petition
The advantages of submitting an online petition are more convenient and more extensive. They are available to a wider audience and are easy to sign up for.
Online petitions can be misused if signatories don't use real names, undermining their legitimacy.
What is an online petition?An online petition (also known as an Internet petition or e-petition) is a type of petition that is signed online, typically using a form on a website. Visitors to the online petition sign it by providing information such as their name and email address.
When there are enough signatures, the resulting letter is normally transmitted to the subject of the petition through e-mail. Each time the petition is signed, the online petition may also send an email to the petition's target.
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Required information
[The following information applies to the questions displayed below.]
On December 1, Jasmin Ernst organized Ernst Consulting. On December 3, the owner contributed $83,390 in assets to launch the business. On December 31, the company’s records show the following items and amounts.
Cash $ 13,210 Cash withdrawals by owner $ 1,460
Accounts receivable 13,320 Consulting revenue 13,320
Office supplies 2,720 Rent expense 2,950
Land 45,910 Salaries expense 6,290
Office equipment 17,350 Telephone expense 830
Accounts payable 7,970 Miscellaneous expenses 640
Owner investments 83,390
Using the above information prepare a December income statement for the business.
Based on the information given the December statement of cash flows for Ernst Consulting is $2,610.
Income statement:ERNST CONSULTING Income Statement For Month Ended October 31
REVENUES
Consulting fees earned $13,320
Total revenues $13,320
EXPENSES
Rent expense $2,950
Salaries expense $6,290
Telephone expense $830
Miscellaneous expenses $640
Total expenses $10,710
($2,950+$6,290+$830+$640)
Net income $2,610
($13,320-$10,710)
Inconclusion the December statement of cash flows for Ernst Consulting is $2,610.
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What is insurance and premium
Draw a correctly labeled graph of a housing market in equilibrium. On your graph, illustrate an effective legal limit (ceiling) on rent. Identify the quantity of housing demanded, the quantity of housing supplied, and the size of the resulting surplus or shortage.
Answer:
In the first picture I uploaded, I show the housing market equilibrium without any effective legal ceilings on rent. In this equilibrium, the quantity demanded and the quantity supply reach an equilibrum of 70, at a price of $1,100 per rent.
In the second picture I uploaded, we can see the price ceiling in red. The price ceiling does not allow the rent to reach equilibrium, which causes a demand of eighty houses, but a supply of sixty houses, leading to a housing shortage of 20 houses.
Someone in the 15 percent tax bracket can earn 14 percent annually on his investments in a tax-exempt IRA account. What will be the real value of a one-time $17,000 investment in 5 years? 10 years? 20 years? Assume that the rate of inflation during all these periods was 2 percent a year. You may use Appendix C to answer the questions. Do not round intermediate calculations. Round your answers to the nearest dollar.
in 5 years: $
in 10 years: $
in 20 years: $
The real value of a one-time $17,000 investment in a tax-exempt IRA account, earning 14 percent annually, after accounting for a 2 percent annual inflation rate, would be approximately $24,641 in 5 years, $35,672 in 10 years, and $61,458 in 20 years.
To calculate the real value of the investment after accounting for inflation, adjust the nominal investment returns by subtracting the inflation rate. The nominal annual return of 14 percent will be reduced to 12 percent (14% - 2%) after adjusting for the 2 percent inflation.
Using the future value formula, \(FV = PV × (1 + r)^n\), where FV is the future value, PV is the present value, r is the rate of return, and n is the number of years, we can calculate the real value of the investment.
In 5 years: \(FV = $17,000 × (1 + 0.12)^5 ≈ $24,641\)
In 10 years: \(FV = $17,000 × (1 + 0.12)^10 ≈ $35,672\)
In 20 years: \(FV = $17,000 × (1 + 0.12)^20 ≈ $61,458\)
These calculations assume that the investment returns are compounded annually and the inflation rate remains constant over the given periods.
It's important to note that future economic conditions can significantly impact investment returns and inflation rates, so these projections should be treated as estimates.
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people in the eighteen-to-twenty-four age bracket spend nearly what percentage of their monthly income just on debt repayment?
The percentage of monthly income that people in the eighteen-to-twenty-four age bracket spend on debt repayment can vary significantly depending on individual circumstances, such as income levels, debt amounts, and personal financial choices.
However, it is worth noting that individuals in the eighteen-to-twenty-four age bracket may have a wide range of financial obligations, including student loans, credit card debt, car loans, or other forms of borrowing. Additionally, their income levels may vary greatly based on factors such as employment status, educational attainment, and work experience. To get a more accurate understanding of the percentage of monthly income spent on debt repayment for this specific age group, it would be necessary to refer to reputable surveys, studies, or statistical data that provide insights into their debt-to-income ratios or average debt repayment burdens.
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"Development has a negative impact on our environment" Motivate why you agree with the
statement
[8]
industrial lead to water pollution
to provide reliable, consistent, and unbiased information to decision makers, accountants follow guidelines, or standards, known as
Accountants adhere to norms, or standards, known as generally accepted accounting principles in order to deliver accurate, dependable, and unbiased information to decision-makers.
A person who practises accounting or accountancy is called an accountant. Accountants may use titles like "Chartered Accountant," "Chartered Certified Accountant," "Certified Public Accountant," or "Registered Public Accountant" after passing certification exams offered by respective professional associations. These professionals may be held accountable for professional misconduct and are given specific duties by statute, such as the authority to certify an organization's financial statements. Non-qualified accountants have no legal privileges or obligations and are free to operate independently or in the employ of a competent accountant. Cahan & Sun (2015) employed archival research to discover that the personal traits of accountants may have a major influence on the audit process and additionally affect audit fees and audit quality. A stereotype about practitioners has permeated popular culture.
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The assumption of asymmetric information means that:.
Congratulation! You just won $10 million in the lottery. But instead of squandering your newfound wealth on luxury goods and a life of ease, you've decided to stay in town and be a financial friend to your neighbors, who are hardworking but never seem to have enough money to fix up their homes or buy decent cars. The best way, you decide, is to start a bank that will make home and car loans at attractive rates. On the day that you open your doors, the reserve requirement set by the Federal Reserve System is 10 percent. What's the maximum amount of money you can lend to residents of the town? What if the Fed raises the reserve requirement to 12 percent? Then how much could you lend? In changing the reserve requirement from 10 percent to 12 percent, what's the Fed trying to do -- curb inflation or lessen the likelihood of recession? Explain how the Fed's action will contribute to this goal.
Answer:
Distinguish among different types of financial institutions.
Explanation:
Prepare a trial balance by placing amounts in the appropriate debit or credit column and determining the balance of the service revenue account