marta's company wants to revamp its potato chips brand to compete with lay's potato chips. she has been researching consumer preferences so that she can market her company's chips accordingly. what type of strategy is marta using?
Answers
Marta uses a product positioning strategy. Product positioning is a strategic exercise that defines where a product or service fits in the market and why it is better than alternative solutions.
What are the 4Cs of Positioning?The 4Cs (Clarity, Consistency, Credibility, Competitiveness) are most commonly used in marketing communications and were developed by David Jobber and John Fahy in their book Foundations of Marketing.
What are the five positioning strategies?Five product positioning strategies include: Function-based positioning. Price-based positioning. Usage or application related positioning. Positioning based on quality or prestige. Positioning based on competitors.
What are key elements of product positioning?Components of successful product positioning are: Price. Product application/use, Target group, Competitive advantage, Ethical values/policies, Talk to your ideal customer. Investigate conflicts, Determine the unique quality and value of a product.
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Related Questions
Allen Furniture Company is considering offering an inexpensive line of college dorm and apartment furnishings. If they move forward, they will renovate part of their store to accommodate this new stock. Before spending the money to redesign the store, they first want to find out customer interest. In a short response of approximately 100 words, describe some of the steps they should take as they consider this project.
Answers
Answer:
Allen Furniture Company should look into conducting a survey to gauge customer interest to find what they look for, need, and find attractive. They could do so by going to college campuses and conducting random interviews. For their apartment furnishings, they could look online to see what kind of product sell and do an analysis of customer interest that way and they could also conduct a survey for people that live in apartments. They could also look into a consultant that specializes in the field and is experienced with what customers like or want.
Which organization enforces the legal requirement that employers provide a
workplace free of recognized hazards?
O A. U.S. Congress
B. Occupational Health and Safety Administration
C. U.S. Labor Department
D. Consumer Product Safety Commission
Answers
Answer: B. Occupational Health and Safety Administration
Explanation:
The Occupational Safety and Health Act of 1970 created OSHA, which sets and enforces protective workplace safety and health standards. There are OSHA standards for construction, agriculture, maritime and general industry. Employers also must comply with the General Duty Clause of the OSH Act, which requires them to keep their workplaces free of serious recognized hazards.
Occupational Health and Safety Administration organization enforces the legal requirement that employers provide a workplace free of recognized hazards. Thus, option (b) is correct.
What is organization?
The term “organization” refers to the structure and hierarchy of the workplace, as well as the shared objectives of its participants. The word “organization” is primarily used in the workplace and in business contexts. An organization is based on management without management is not the proper functioning of the organization.
The Occupational Health and Safety Administration enforces the legal requirement that companies offer a workplace free of identified dangers. It was modeled after the 1970 Act. The employees' working conditions are free, and the organization pays the employees' medical expenses.
Therefore, option (b) is correct.
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Dear Students,
For your performance Task, you will be expected to design a graph of your own.
We have done demand, supply and equilibrium the last couple of weeks. You are started a business but need to work out the quantity of demand and supply as well as prices and to do it on ONE graph.
Be creative and come up with any realistic numbers.
This graph can be made digitally or on paper and submitted to this assignment.
You can work in pairs or alone if need be. Please just make sure that both names are clearly visible on your work.
Answers
The demand and supply graph as well as the demand-supply equilibrium is depicted in the attached graph. Note that this is developed from the demand and supply schedule. The graph and the schedule are attached accordingly.
What is a demand schedule?A market demand schedule is a tally of the quantity of an item that all customers in a market would buy at a particular price in economics. The matching value on the demand schedule for every given price is the total of all consumers' quantities desired at that price.
An equilibrium price is a result of balancing demand and supply. Prices have a tendency to revert to this equilibrium until certain aspects of demand or supply alter. When either demand or supply, or both, shifts or moves, the equilibrium price changes.
Thus, the price point and quantity at which effective demand and supply are equal is called the demand-supply equilibrium.
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The state of Texas recently saw a gasoline price increase of 5%, which brought about a fall in the quantity of gasoline purchased of 1%. The price elasticity of demand is equal to _____, and demand is described as _____.
Answers
The price elasticity of demand is equal to 0.2, and demand is described as inelastic.
What is the price elasticity of demand?
Price elasticity of demand measures how quantity demanded changes when there is a change in the price of a good.
Price elasticity of demand = percentage change in quantity demanded / percentage change in price
Demand is inelastic when the price elasticity of demand is less than one.
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How does customer demand affect imports and exports?
Answers
Answer:
A country's balance of trade is defined by its net exports (exports minus imports) and is thus influenced by all the factors that affect international trade. These include factor endowments and productivity, trade policy, exchange rates, foreign currency reserves, inflation, and demand.
Explanation:
Hey guys this is for the edmentum unit activity: Earning and Protecting money. Pls help :’)
What are three most common incentives for offering health insurance to employees?
A. It improves employees health and increases productivity.
B. It reduces the cost of office administration.
C. It helps attract and retain high-quality employees.
D. It provides the business a tax advantage.
E. It increases the business chance of overcoming competition.
Answers
Answer:
Explanation:
I think it's a,b and e
Hope it helps
What is the cheapest house in Greenville, North Carolina from $0 to $100,000?
Answers
Depending on the source one can get a house at Greenville, North Carolina for $30,000.
What are the things to note before buying a house?It's a terrific goal to have set for yourself, but the process of purchasing a property requires some effort to make it a reality.
From preparing your funds to having your offer approved and engaging a solicitor, there are various factors to keep in mind, such as:
Recognize your debt-to-income ratio.Identifying a real estate agent.Investigate the surrounding area.Consider your lifestyle requirements.Consider your commitment.The house's age.Do you intend to stay?Location.Learn more about houses:
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Johanna is proud to be a motorola employee and wants to continue her career with the company. Johanna demonstrates:.
Answers
Answer: high organizational commitment
Explanation:
What is meant by the invisible hand? Explain thoroughly using these terms in your explanation; “competition” “self-interest” “self-regulating
Answers
Answer:
The invisible hand is the term in economics and political philosophy for the invisible mechanism that drives a free market system, coined by economist Adam Smith. Ever since then, it has been a central concept for economists and conservative politicians in their arguments for a pure, non-state intervention free market, laissez-faire policy.
In his analysis, Adam Smith argued that the free market itself is a mutually beneficial arrangement that occurs in itself, spontaneously, as if some invisible hand is operating, by a chain of thousands of exchanges without participants thinking anything about the consequences.
Therefore, through competition guided by the market participants' self interests, all market participants would benefit in a collateral way, provided that there is a proper self regulation of the market, and not a regulation guided by the government.
how to get out of a car lease early without penalty
Answers
To get out of a car lease early without penalty, review your lease agreement, contact the leasing company, and explore options like lease transfer or buyout.
Getting out of a car lease early without penalty can be challenging, but it is not impossible. Here's a step-by-step explanation:
1. Review your lease agreement: Carefully read through your lease agreement to understand the terms and conditions. Look for any clauses related to early termination and penalties.
2. Contact the leasing company: Reach out to the leasing company and explain your situation. They may be willing to work with you and provide options such as lease transfer or lease buyout.
3. Explore lease transfer or buyout: Lease transfer involves finding someone to take over your lease payments. Many websites facilitate lease transfers. Lease buyout involves paying off the remaining lease balance and returning the car to the leasing company.
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Outline ways in which the productivity of land can be improved
Answers
getting better rest, meditation, exercise, hydration, mental focus exercises like military box breathing, and good nutrition just to name a few. it depends on the caause of lack of productivity.
if you cant focus well, a fidget toy may help. if your sluggish, better rest may help. and if your depressed meditation may help. i hope THIS helped!
Define the term teamwork
Answers
Answer:
helping and communicating
Explanation:
word done by several associates with each doing a part but all subordinating personal prominence to the effeciency of the whole
hope it helps
source: merriam webster
Answer:
the combined action of groups ,especially when effective and efficient
It is impossible to reduce your fixed expenses true or false?
Answers
Answer:
True
Explanation:
please help me fill the boxes Subject Science chapter8 cell-Structure and function class 8th
Answers
this is the answer I got from my text book
make me brainlist
How can an understanding of a cost containment be used to help
promote quality improvement within a healthcare organization?
Answers
Understanding cost containment in healthcare can be instrumental in promoting quality improvement within an organization. By effectively managing costs, healthcare organizations can allocate resources more efficiently, invest in quality improvement initiatives, and enhance patient care outcomes.
Cost containment strategies such as optimizing supply chain management, streamlining administrative processes, and implementing evidence-based practices can contribute to better resource utilization and reduced waste. These cost-saving measures free up financial resources that can be redirected towards quality improvement efforts. For example, funds saved from cost containment can be invested in staff training and development programs, advanced medical technologies, or implementing patient safety protocols.
Additionally, cost containment strategies can drive a culture of efficiency and innovation within a healthcare organization. When staff members are aware of the need to manage costs, they are more likely to critically assess their processes, identify areas for improvement, and implement evidence-based practices that enhance patient outcomes. This focus on quality improvement can result in better patient satisfaction, reduced medical errors, improved clinical outcomes, and ultimately, a higher standard of care.
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Your Assignment, Part III
As the final part of this assignment, you will apply your understanding of tort law to scenarios in which a business is the defendant (or defendant tort-feasor). For each scenario, describe the specific type of tort case being brought against the defendant. Then, explain what the defendant will need to prove in order to get a ruling in their favor. Finally, describe the penalty that may be assigned to the defendant if the court rules against them.
1. Mr. Shanks goes to Hyperion Hospital to have a diseased kidney removed. After the surgery, he finds that his symptoms come back and grow even worse. When he returns to the hospital to find out what is happening, the hospital staff discovers that the surgeon removed Mr. Shanks’ healthy kidney instead of the diseased one.
a. What specific type of tort case against the business would this be? Explain.
b. What conditions does the plaintiff need to prove? What specific proof (if any) does the plaintiff have in this scenario? Organize this information into a table.
c. What penalty may the defendant expect (if any) as the outcome of this tort case, and why?
2. Two energy drink companies, Red Hornet and Blackout, have been competing with each other for years. In Blackout’s latest ad campaign, they have Red Hornet’s cartoon mascot making disparaging comments about its own product. Blackout’s ad also includes false claims that Red Hornet uses ingredients grown using slave labor. After the ad campaign runs, Red Hornet notices a drop in its energy drink sales.
a. What specific type of tort case against the business would this be? Explain.
b. What conditions does the plaintiff need to prove? What specific proof (if any) does the plaintiff have in this scenario? Organize this information into a table.
c. What penalty may the defendant expect (if any) as the outcome of this tort case, and why?
3. Larissa works at Opalescent, a high-end jewelry store. A customer comes in on a very busy day and complains about how long it takes for anyone to assist him. Larissa apologies, but the customer continues to complain. The customer, a very large man, soon begins insulting her personally and threatening her with violence. Larissa hits him with pepper spray, incapacitating him.
a. What specific type of tort case against the business would this be? Explain.
b. What conditions does the plaintiff need to prove? What specific proof (if any) does the plaintiff have in this scenario? Organize this information into a table.
c. What penalty may the defendant expect (if any) as the outcome of this tort case, and why?
Please Help:)
Answers
Answer:
ok
Explanation:
Two firms, A and B, entered the bike sharing market and have to decide on the amount of bikes to provide. Each firm can deploy either 100 or 200 bikes. Assume that it costs both firms $10 per bike to deploy. The firm's revenue will be $18 per bike if there are 200 bikes (in total) in the market; $15 per bike if there are 300 bikes in the market, and $11 per bike if there are 400 bikes in the market. (a) Establish the payoff matrix for profit earned and strategies faced by Aand B. Solve for the Nash Equilibrium. (b) Fim A could invest in a machine that would lower the cost per bike from $10 to $5 (for A only). Other things being equal, if A invests in the machine, what will be the Nash Equilibrium of the game? (C) What is the maximum Price Firm A should pay for the investment in the machine?
Previous question
Answers
(a) To establish the payoff matrix, we need to consider the profits earned by Firms A and B based on their strategy choices.
Let's assume Firm A's strategy choices are to deploy 100 bikes or 200 bikes, and Firm B's strategy choices are also to deploy 100 bikes or 200 bikes.
Payoff matrix:
| Deploy 100 bikes | Deploy 200 bikes |
Deploy 100 bikes | A: 2000, B: 2000 | A: 3600, B: 2400 |
Deploy 200 bikes | A: 4800, B: 2400 | A: 3000, B: 3000 |
The numbers represent the profits earned by A and B in each scenario.
To find the Nash Equilibrium, we need to identify any dominant strategies. In this case, Firm A's dominant strategy is to deploy 200 bikes regardless of Firm B's choice, as it results in higher profits for Firm A in both cases.
For Firm B, deploying 200 bikes is also the dominant strategy, as it leads to equal or higher profits compared to deploying 100 bikes in both cases.
Therefore, the Nash Equilibrium is for both firms to deploy 200 bikes.
(b) If Firm A invests in the machine that lowers the cost per bike from $10 to $5, it will have an advantage over Firm B. The new payoff matrix would be:
| Deploy 100 bikes | Deploy 200 bikes |
Deploy 100 bikes | A: 2000, B: 2000 | A: 6000, B: 4000 |
Deploy 200 bikes | A: 6000, B: 3000 | A: 5000, B: 5000 |
In this case, Firm A still has a dominant strategy of deploying 200 bikes, while Firm B's dominant strategy remains deploying 200 bikes as well.
Therefore, the Nash Equilibrium would still be for both firms to deploy 200 bikes.
(c) The maximum price Firm A should pay for the investment in the machine depends on the potential increase in profits resulting from the cost reduction. If we compare the payoffs in the original matrix (without the machine) to the new matrix (with the machine), we can determine the maximum price.
By investing in the machine, Firm A can potentially earn an additional $1200 when both firms deploy 200 bikes. Therefore, the maximum price Firm A should pay for the investment would be any amount lower than or equal to $1200, as it should not exceed the potential increase in profits.
Note: It is important to consider other factors such as the expected duration of the game and the competitiveness of the market when making investment decisions.
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Complete this paragraph about the impact of trade on American jobs based on the video you just watched.
New Balance manufactures its shoes in
. The Obama administration proposed a trade agreement called the
. It is
to hire Vietnamese workers than American workers. New Balance executives are hoping to avoid their workers losing their
because of the trade agreement.
Answers
Answer:
The radius of the earth is 6371 km and the weight of an object on the earth is 800 N. The weight of the object at an altitude of 6371 km above the surface of the earth
Answer:
New England
Trans-Pacific Partnership
10 times cheaper
Jobs
Explanation:
Learning is Fun company had current assets amounting to Php 100,000. Noncurrent assets for the year totaled Php 76,000. How much is the company's total assets?
Answers
Non current assets = 76,000
Total assets = current + non current
Total assets = 100,000 + 76,000
Total assets = 176,000
The company's total assets are Php 176,000
How to calculate total assets?By adding current and non-current assets, we will get the company's total assets.
Given:
Current assets = 100,000
Non current assets = 76,000
By adding current and non-current assets:
Total assets = current + non current
Total assets = 100,000 + 76,000
Total assets = 176,000
Taking liabilities into account makes for the most accurate calculation of total assets. To determine total assets, you subtract the value of liabilities from the value of assets.
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If you spend more in a month than is expected in your budget, what are your two options?
Answers
Answer:
It's hard to define how much should be left over each month after paying all your personal finances as they are different for everyone. But to generalize it, the 50/20/30 rule is applicable to most of us. According to this rule, up to 50% of your income goes to fixed spending, 20% would go to savings.
Explanation:
Which of these is an example of negligence?
O A. A young girl pulls another young girl's hair.
• B. An elderly woman gets knocked over when someone tries to steal
her purse.
• C. A custodian leaves a broom on the floor and a visitor trips over it.
O D. A company falsely accuses another company of using fake
products.
SUBMIT
Answers
Answer:
is d A company falsely accuses another company of using fake
wth fill in the blanks
Bankruptcy
Cash
Check
Credit
Debit
Debt
Foreclosure
Expenditures
Credit Card
Debit Card
Impulse Buying
Long-Term Goals
Needs
Short-Term Goals
Wants
Budget
Discretionary Income
Fixed Expenses
Variable Expenses
Scarcity
(not all the words are being used)
1. The amount of financial trust extended to a person or a business by a lender; a loan.
2. Money owed.
3. A legal process that gives a debtor protection from creditors.
4. Goods or services that make people more comfortable or content but which are not necessary for survival.
5. Goods or services that people cannot survive without, such as water, food, shelter, and clothing.
6. Money that is spent on goods, services, and bills.
7. A purchase based on an immediate want or due to the pressure of advertising.
8. Plans that take a year or more to accomplish.
9. Plans that can be accomplished within three months to a year.
10. A record of income and spending and a plan for managing money.
11. Money available to spend on goods and services that are not essential.
12. The economic condition of limited resources that prevents people from having everything they want.
13. Expenses that do not change from month to month, such as auto insurance or rent.
Answers
Answer:
1. Credit 2. Debt 3. Bankruptcy 4. Wants 5. Needs 6. Cash 7. Impulse Buying 8. Long-term goals 9. Short-term goals 10. Budget 11. Discretionary income 12. Scarcity 13. Fixed Expenses
Explanation:
2. The owner of a franchise benefits from brand name recognition, access to professional
and nationwide advertising.
Answers
Answer:
True
Explanation:
It is TRUE that the owner of a franchise benefits from brand name recognition, access to professional and nationwide advertising.
This is because the owner of a franchise has various advantages. The advantages include enhanced reputation which covers all the places there is a franchise.
Then there is an increase in management techniques and work practices, including access to national advertising to cover many places and continuous support.
Imagine that you have no money and you have to leave home and live by yourself. Make a list of the ten most important things that you would take with you and explain why.
Answers
Answer:
food clothes water
Explanation:
their the basic needs of an individual
Monopoly profit will _____ when a monopolist goes from single-price monopoly to perfect price discrimination. Remain the same increase decrease initially increase and then return to its original level.
Answers
Monopoly profit will decrease when a monopolist goes from a single-price monopoly to perfect price discrimination. Remain the same increase decrease initially increase and then return to its original level.
Discrimination is the act of making unjustified distinctions between human beings primarily based on the companies, training, or different classes to which they belong or are perceived to belong.[1] humans may be discriminated on the idea of race, gender, age, religion, incapacity, or sexual orientation, in addition to other classes.[2] Discrimination specifically occurs while people or agencies are unfairly dealt with in a manner which is worse than different human beings are dealt with, on the idea in their real or perceived club in sure corporations or social classes.[2][3] It entails limiting members of one organization from possibilities or privileges which might be to be had to individuals of another organization.
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Those who manage the work on the front lines are most involved with what component of the planning process?.
Answers
Those in charge of monitoring action on the front lines typically handle the operational planning element of the planning process.
Operational planning is a helpful document that details the primary duties and objectives a company will pursue during a specified time period, typically a year
What is more about planning process.Planning is the act of dividing one's thoughts into manageable steps. Planning is divided into four primary categories: strategic, tactical, operational, and contingency planning. To determine their goals and objectives, organizations use the strategic planning process.
Operational planning is a helpful document that details the primary duties and objectives a company will pursue during a specified time period, typically a year. It frequently has connections to finance agreements and, in a broader sense, to the organization's strategic objective.
A manufacturer developing a plan to increase sales by 30% is an example of operational planning.
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the revenue that is forgone from an alternative use of an asset, such as cash, is called a.differential profit b.sunk cost c.differential revenue d.opportunity cost
Answers
The revenue that is forgone from the alternative use of an asset, such as cash, is called opportunity cost.
What is the asset?A resource having economic worth that a person, business, or nation possesses or controls with the hope that it would someday be useful is referred to as an asset. The balance sheet of a business lists assets. They are divided into four categories: tangible, financial, fixed, and current.
The opportunity cost is the amount of time spent learning and the money that could be used elsewhere. When a farmer decides to grow wheat, there is an opportunity cost associated with not doing so or using the resources in another way (land and farm equipment)
Therefore, Thus, option (D) is correct.
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What is the name for the process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to target audiences?
Answers
Answer:
Integrated Marketing Communication
Explanation:
As the name implies, the concept of integrated marketing communication is aimed at leveraging the power that comes with the synergy between different marketing and communication tools and services such as consistent and repetitive advert placement, sales and promotional offers, coordinated and friendly marketing campaigns, and son on, all these carefully and strategically tailored towards the gradual and steady capture of a specific target audience over a certain period of time. These integrated marketing strategy or procedure is aimed towards such audience so that it would cover all aspects of the consumers wants in other to ultimately impact their deciak making and adoption of the product or services.
The next dividend payment by Halestorm, Inc., will be $1.92 per share. The dividends are anticipated to maintain a growth rate of 6 percent forever. If the stock currently sells for $38 per share, what is the required return?
Answers
The required return is the amount of return necessary to persuade an investor to invest in a security. The required return on equity is the cost of equity. This is the cost to the firm of the funds obtained from investors in exchange for the issuance of common stock. The cost of equity is the return that equity investors expect on their investment. It is determined by the perceived risk of the investment. As a result, the required return is 12.63 percent.
The required return is the return that an investor needs on an investment to compensate them for the risk of that investment. The return is calculated using the current market price of the stock and the expected future dividends. In this case, the next dividend payment by Halestorm, Inc., will be $1.92 per share, and the dividends are anticipated to maintain a growth rate of 6 percent forever.The formula to calculate the required return is:Required Return = (Dividend Payment / Stock Price) + Growth RateIn this case, the dividend payment is $1.92 per share, and the stock price is $38 per share. The growth rate is 6 percent. Therefore, the required return is:Required Return = ($1.92 / $38) + 0.06Required Return = 0.10 + 0.06Required Return = 0.16 or 16%Therefore, the required return is 16 percent.
In conclusion, the required return is the return that an investor needs on an investment to compensate them for the risk of that investment. The required return on equity is the cost of equity. In this case, the required return is 16 percent, which is the amount of return necessary to persuade an investor to invest in a security.
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Read the description of Steve Jobs in section 13.1 of your text. Then answer the following questions.
1. Steve Jobs has achieved a great deal of success. What are some possible negative consequences of the level of power that he holds?
2. Where does Steve Jobs’s power and influence come from (which sources)?
3. Does a member of an organisation who has the title of power, such as Steve Jobs, need legitimacy from the members of the organisation to realize that power, or is the title enough?
4. Apple is a global company. How might the power structure within Apple change to reflect regional differences?
Answers
Steve Jobs, a highly successful individual, holds significant power. However, this power can lead to negative consequences. Steve Jobs's power and influence stem from various sources.
Negative consequences of Steve Jobs's level of power:
a) Lack of checks and balances: With substantial power, there is a risk of limited accountability and oversight, potentially leading to decisions that may not be in the best interest of the organization or its stakeholders.
b) Resistance and conflicts: Jobs' strong personality and leadership style could result in conflicts with employees, stifling collaboration and innovation. Dissenting voices may be suppressed, hindering diverse perspectives and creativity.
Sources of Steve Jobs's power and influence:
Jobs' power primarily stems from several sources, including:
a) Expert power: His visionary thinking, design aesthetics, and ability to anticipate consumer needs established him as a thought leader in the technology industry.
b) Referent power: Jobs's charisma, influential communication style, and ability to inspire and motivate others earned him respect and followership.
c) Positional power: As the co-founder and CEO of Apple, Jobs held formal authority and decision-making control, providing him with power derived from his title and position.
Legitimacy and titles of power:
While having a title of power can grant authority, it is not sufficient on its own. Legitimacy, gained through the acknowledgment and acceptance of others within the organization, plays a vital role in realizing and maintaining power. Without legitimacy, individuals may face resistance, skepticism, and challenges in effectively exercising their power.
Power structure within Apple and regional differences:
As a global company, Apple's power structure may adapt to reflect regional differences. This could involve decentralizing decision-making to regional teams, empowering local leaders to cater to specific market demands and cultural nuances. The distribution of power and decision-making authority may shift to include regional executives who possess the necessary expertise and knowledge of local markets. This decentralized structure can foster agility, responsiveness, and better alignment with regional needs while still adhering to the overall strategic direction set by the top leadership.
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